Senior Director, Performance Creative

Summary

Join Wpromote as a Senior Director, Performance Creative and lead a high-performing team, developing and scaling creative campaigns for major brands. You will oversee creative strategy, production, and team management, leveraging AI tools to enhance efficiency. This role requires deep expertise in performance creative across various channels and strong leadership skills. Wpromote offers a remote-first culture with unlimited PTO, flexible schedules, and comprehensive benefits, including parental leave, 401k matching, and various insurance options. The annual salary ranges from $135,000 to $175,000, plus an annual performance bonus. This position is not eligible for immigration sponsorship.

Requirements

• 7+ years in creative marketing or performance advertising, with 2+ years leading cross-functional teams at a senior level
• Proven experience managing creative departments, including hiring, coaching, and career development
• Deep expertise in Performance Creative, with a focus on Paid Social, Programmatic, YouTube, Display, and video advertising
• Experience building and scaling creative teams, systems, and service offerings in an agency
• Demonstrated ability to lead complex, multi-channel campaigns and own client relationships from brief through delivery
• Success crafting proposals, SOWs, and new business pitches; adept at cross-selling and upselling creative services
• Experience owning and evolving creative strategy across client portfolios, leading campaign development that translates performance data and insights into actionable creative execution
• Comfortability working in and guiding teams across: Asana, Slack, Frame.io , Figma, Adobe Creative Suite, and motion design tools
• Working knowledge of AI platforms and how to systematize their use in creative workflows
• Familiarity with tools like Meta Ads Manager, YouTube Studio, TikTok Creative Center, and relevant data dashboards
• Thoughtful empathy and strong communication skills that build trust quickly, foster clarity and kindness, and demonstrate a deep commitment to those around you
• A collaborative, hands-on approach—someone who steps up in complex moments, supports teammates beyond defined roles, and leads with consistency, accountability, and follow-through
• A proactive mindset with the ability to anticipate challenges, navigate ambiguity with confidence, and approach problem-solving with thoughtfulness and composure
• High integrity and approachability, with a dependable, direct presence that leads with both heart and head—and inspires others to follow suit
• Track record of building and improving processes, with a passion for shaping evolving organizations and making a lasting impact

Responsibilities

• Overseeing and inspiring the Performance Creative department by setting a clear vision, driving creative excellence, and aligning strategic priorities with client and business goals
• Leading new business proposals and RFP responses from a performance creative lens, including strategy, pitch materials, and staffing recommendations
• Partnering with the team in building out Statements of Work (SOWs) that define deliverables, timelines, and KPIs
• Collaborating with SVP of Creative and Creative Ops Director on service model optimization, team capacity planning, and process refinement
• Managing and mentoring a diverse team of designers and creative strategists, building career paths, fostering creative excellence, and providing frequent, thoughtful feedback
• Identifying and managing external creative production partners and freelancers
• Setting and tracking performance goals and OKRs for individuals and the department, conducting regular 1:1s and team health check-ins
• Leading weekly team stand-ups, monthly all-hands, and other key touchpoints to ensure alignment and foster a culture of collaboration and ownership
• Modeling Wpromote’s values of cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success
• Architecting and implementing AI-powered workflows and systems that enable scalable creative production, leveraging tools for ideation, scripting, storyboarding, editing, and versioning
• Leading internal training and share case studies or implementation examples to demonstrate how AI + human oversight can accelerate performance without sacrificing quality
• Staying abreast of new platforms and techniques that enhance efficiency, and evaluate vendor partners where appropriate
• A strategic creative lead across major accounts, helping clients connect creative performance with business outcomes
• Acting as a senior partner on a small set of client accounts, directly owning relationships, campaign oversight, and creative innovation
• Translating performance metrics into iterative creative testing strategies, identifying when to scale, pivot, or retire assets
• Partnering cross-functionally with Brand Creative, Influencer, UGC, Media, Strategy, Account Management, Project Management, and Operations to create aligned, performance-driven campaign plans across the full funnel
• Presenting confidently to senior client stakeholders and external partners, articulating creative vision, performance insights, and test-and-learn frameworks—while also leading new business pitches and contributing to proposals, SOWs, and onboarding for prospective clients
• Leading internal processes for creative prioritization, production, QA, and delivery in collaboration with the Creative Ops Lead
• Continuously audit team workflows and tooling, proactively identifying opportunities to streamline, automate, or level up execution
• Managing department timelines and deliverables across multiple projects and clients to ensure on-time, on-budget delivery
• Supporting team resourcing, recruiting, and vendor negotiation/onboarding to meet scaling needs

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!