Senior Director of eCommerce

Summary

Join Nugget®, a leading direct-to-consumer play company, as the Senior Director of eCommerce. This pivotal leadership role drives digital growth strategy, optimizing the e-commerce ecosystem from site performance and UX to acquisition and retention. You will own forecasting and performance planning, guide cross-functional strategy, manage key agency and tech partnerships, and scale a high-performing team. Reporting to the VP of Marketing, this role requires a visionary operator with deep e-commerce understanding and a passion for innovation. The position offers a competitive salary, comprehensive benefits, and the opportunity to shape the future of a rapidly growing company. This role is based remotely (EST or CST preferred) with occasional travel to North Carolina and Georgia.

Requirements

• Have 8-10 years of experience in digitally native, direct-to-consumer marketing , including 3+ years managing an e-commerce team
• Have deep expertise in Shopify Plus, GA4, conversion optimization, digital marketing funnels, and social selling (ex. TikTok Shop)
• Have experience leading the expansion into other .com, like Amazon, Walmart or Target, and are familiar with strategies used to launch successfully into new retailers
• Have experience managing a full e-commerce lifecycle, including content, merchandising, UX, dev partners, and fulfillment
• Are highly analytical, able to synthesize complex insights into clear, actionable strategies
• Have strong leadership skills and experience managing cross-functional and technical teams
• Are skilled at applying knowledge of our business and the marketplace to advance the company’s goals through our eCommerce experience, thinking strategically about how to increase sales and keeping up with trends or policies that affect how we sell our products online
• Are skilled at providing direction, delegating, and removing obstacles for your team – providing appropriate guidance and assigning tasks based on people’s capabilities
• Can anticipate future trends, implications and possibilities and translate them into strategies that show a clear connection between vision and action
• Are skilled at thinking creatively about how to find and use available resources to solve problems effectively and efficiently
• Approach work with a “no job is too small” attitude, and have a curious mind - always willing to learn and grow your imagination
• Can travel to North Carolina and Georgia periodically as determined by business needs, with advance notice provided. This role will require travel up to approximately 10 days annually

Responsibilities

• Own and establish the E-Commerce strategy and roadmap, based on broader company vision and business goals – with the roadmap including, among other things, site capabilities and evolution, digital expansion opportunities (such as other retail channels), internal and external resources needed, e-comm team structure, timeline and KPI’s
• Own forecasting with a focus on reliable, data-driven planning—tracking key metrics like CAC, LTV, AOV, and channel profitability to guide digital growth strategies
• Work on cross-functional strategic planning with VP’s, providing a unique perspective based on the internal and external digital landscape
• Have accountability for and oversee all aspects of our site, including site UX/UI, navigation & merchandising, mobile responsiveness, checkout flow, SEO and content, with the goal of minimizing consumer friction and maximizing KPI’s
• Partner with our Digital Agency to drive conversion rate optimization (CRO) through A/B testing, heat mapping, and data-informed hypotheses
• Lead and evolve the site merchandising strategy for homepage, category pages (PLPs), product detail pages (PDPs), and curated collections, as needed
• Evaluate the feasibility and benefits of implementing personalization strategies, determining the optimal way to structure CRM data and using the data consumer personas as the basis of your recommendations
• Partner with our Digital Agency to ensure paid media strategy is optimized across Google, Meta, TikTok, and affiliate channels
• Oversee email marketing and work with a CRM partner to grow brand appreciation and drive conversion, driving overall strategy and overseeing execution, from every day emails to triggers to drips
• Stay informed of the campaign calendars, product launches, and promotions to ensure synergy across customer acquisition and website experience
• Own and optimize the e-commerce tech stack: Shopify Plus, ESP, reviews, product feeds, etc
• Partner with an E-Commerce manager to ensure a seamless integration between E-commerce, Customer Experience and Supply Chain to best serve the consumer
• Evaluate and onboard third-party tools and partners to enhance performance and user experience
• Establish KPIs and dashboards to track site performance, campaign ROI, and customer behaviors
• Use data to understand and optimize key metrics: bounce rate, CLTV, repurchase rate, product performance, attribution, and more
• Build, lead, and mentor the E-Commerce team, including several direct reports, providing ongoing support via performance management, regular Check-ins and 1:1’s, semiannual Reviews, and ongoing coaching and feedback focused on growth and development
• Foster a culture of testing & learning and experimentation, not just among the e-commerce team, but the broader Marketing team
• Determine necessary adjustments to the team, including changes to the team or agencies, to achieve growth targets
• Be the SME on trends in E-Commerce, looking for ways to turn those insights into recommendations where applicable
• Be an active leader across Marketing/Creative Services, providing functional perspective while balancing the needs of the organization and brand
• Actively contribute as a member of the Department Leadership Team (DLT), helping translate company vision and priorities into actionable functional strategies that support cross-functional collaboration and brand consistency
• In partnership with leadership, you will establish OKRs and KPIs to drive performance across the E-Commerce function, ensuring clear alignment with departmental and company-wide goals
• Uphold confidentiality and integrity in decision-making, communication, and data handling, particularly in high-impact or strategic matters
• Model Nugget’s leadership values through positive representation on DLT and Management Team (MT), and inspire your team and peers through inclusive, forward-thinking leadership

Benefits

• Competitive Pay + Annual Company Bonus
• Medical, Dental, and Vision covered at 100% for employees
• PTO + Wellness, Holidays, Summer and Winter Break
• 401k Employer Match
• Paid Parental Leave
• Free Nugget and Free Chunk + Team Discount