Senior Director, Demand Gen

Summary

Join Halcyon, a leading cybersecurity company, as the Senior Director, Demand Generation. This strategic role leads global demand generation activities, driving qualified pipeline and bookings growth. You will lead a team to design, deliver, and optimize multi-channel marketing campaigns. The position requires experience in B2B enterprise software marketing, managing high-performing teams, and a proven track record of delivering measurable results. Halcyon offers a remote-native work environment and a comprehensive benefits package. The ideal candidate will have 12+ years in B2B marketing with at least 5 years leading demand generation. This role offers a base salary range of $200,000-$264,000 plus additional bonuses and equity.

Requirements

• Experience in with B2B enterprise software (cybersecurity is a plus)
• Experience managing high performing demand, field, digital and partner marketing teammates as well as websites
• Familiarity with partner marketing or field/channel GTM motions
• Startup or high-growth company background
• Comfortable building systems and strategies from the ground up in a fast-paced environment
• 12+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company
• Proven track record of owning pipeline targets and delivering measurable results
• Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products)
• Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase)
• Strong analytical mindset and ability to connect marketing performance to revenue outcomes
• Excellent communication, collaboration, and leadership skills

Responsibilities

• Define and execute the global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels across all market segments
• Lead and mentor a team of demand marketers focused on pipeline creation and acceleration
• Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources
• Oversee integrated, multi-channel campaign planning and execution—leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more
• Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored outreach and experiences
• Build and constantly refine customer journeys on the Halcyon website to maximize conversions
• Collaborate with product marketing on value-driven messaging and audience segmentation
• Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication)
• Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity
• Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops
• Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency
• Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent
• Partner with corporate marketing, product marketing, events, BDRs, and sales to align programs and messaging
• Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering