B2B Digital Marketing Senior Manager

Summary

Join Wellhub, a corporate wellness platform, as a Senior Manager of B2B Paid Media for the US market. You will own the B2B demand generation strategy, overseeing paid media programs across various channels. Responsibilities include designing and optimizing full-funnel campaigns, setting and reporting on KPIs, analyzing performance, and collaborating with cross-functional teams. The ideal candidate possesses 4-6+ years of experience in B2B paid media, hands-on experience with major platforms, and strong analytical skills. This high-visibility role offers opportunities for innovation and strategic impact, directly contributing to pipeline and revenue growth. Wellhub prioritizes employee wellbeing and offers a comprehensive benefits package, including flexible work options, paid time off, parental leave, and wellness programs.

Requirements

• 4 - 6+ years in Paid Media with a clear track record in B2B growth and revenue impact
• Hands-on experience managing LinkedIn, Google Ads, Meta and other emerging platforms
• Comfort with tools like Google Sheets, Looker, Tableau, and whatever you use to make sense of performance data
• Experience building campaigns for Enterprise and SMB segments with different journeys and needs
• High standard and a strong sense of ownership, you hit your goals and ask the hard questions
• Strong internal collaboration skills and the ability to partner closely with demand gen leads

Responsibilities

• Own US Paid Media strategy and execution, aligned to pipeline goals
• Design and optimize full-funnel campaigns: Awareness, Lead Generation, Nurture, ABM and more
• Set and report on KPI's tied to pipeline, opportunity creation and conversation
• Analyze performance and deliver strategic recommendations
• Champion experimentation and channel innovation such as Reddit, YouTube, CTV and wherever your instincts take you
• Collaborate with regional marketers, content, creative and ops teams to execute and iterate
• Drive pipeline and revenue, not just clicks
• You'll own strategy and performance across LinkedIn, Google, Meta, YouTube, Reddit, CTV and beyond
• Bring a strong POV on what works in B2B today, and what needs reinvention
• Align closely with the US Demand Gen Lead, ensuring campaign performance maps to business goals and supports our broader GRM strategy
• Manage media budgets, agency relationships, and in-house resources to hit targets
• Test and scale high-impact tactics across all funnell stages from awareness to ABM and retargeting
• Collaborate cross-functionally with the broader marketing team to ensure paid programs are integrated and effective
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

Bonus if you've worked in SaaS, Tech or wellness categories

Benefits

• Health, dental, vision, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager
• We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• It’s important to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
• Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space
• In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $110,000 - $140,000
• The base salary range for other locations may vary
• Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors
• In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program