Senior Director of Community Management & Social Media

Summary

Join PrizePicks, the fastest-growing sports company in North America, as a Sr. Director of Community & Social Media. Lead the social presence and community engine, shaping how PrizePicks interacts with fans across various platforms. Oversee four core pillars: social content and storytelling, live game-time activation, community development, and social insights and intelligence. Manage a high-performing team, driving a fan-first, data-informed social strategy. The role requires deep fluency in NFL and NBA, strong analytical skills, and experience leading social media teams in sports or culturally driven brands. This is a front-row seat to major sports and cultural moments, turning them into brand momentum for PrizePicks.

Requirements

• 10–12+ years of experience leading social media, content, or community teams—preferably in sports, gaming, media, or culturally driven consumer brands
• Deep fluency in NFL and NBA—including league narratives, player storylines, game schedules, and fan culture
• Comfortable leading during live events, managing real-time publishing, and reacting with speed and accuracy
• Highly analytical and great with data
• Editorial thinker with strong instincts around visual storytelling, content formats, and tone of voice
• Experienced people leader who can inspire a team and roll up your sleeves when needed
• Familiar with Discord, social analytics (including social listening tools), scheduling tools, and modern production workflows
• Passionate about creating content that fans care about and building brand equity that lasts

Responsibilities

• Own and evolve the social strategy & content vision across Meta/Instagram, X, TikTok, Discord, and emerging platforms
• Build a repeatable, editorialized content system blending evergreen narratives, product storytelling, and cultural sports moments
• Collaborate and manage key Creative agency partners and vendors to concept and produce high-quality, social-first series and campaign extensions
• Stay ahead of platform innovations and emerging tech (eg, AI content tools), bringing a test-and-learn mindset to the team
• Manage the content calendar across platforms, aligning with brand and promotional priorities
• Lead real-time social output strategy, driving engagement by activating brand voice with speed and impact, especially during key live sports moments
• Build a scalable live coverage system with prepped templates, team shifts, and escalation protocols
• Create timely, culturally relevant content that celebrates user wins, athlete milestones, and in-app moments
• Partner cross-functionally to spotlight live product experiences during peak game windows
• Grow and nurture a vibrant fan community across Discord, Instagram, X, TikTok, Reddit and more
• Develop engagement programs that reward loyalty, spark conversation, and spotlight superfans
• Moderate and engage with the community in a witty, responsive, and brand-right voice
• Work with the Live Events & Experiential team to develop a cohesive plan that enables our passionate online communities to engage with both the company and with each other offline / IRL, too, especially during relevant key sports moments throughout the year
• Partner with CX, CRM, and Product to close feedback loops and turn user input into action
• Build and own a robust social measurement and insights framework tied to business goals, extracting actionable intelligence and understanding key trends from social listening and performance dashboards
• Deliver clear, narrative-driven reports to cross-functional and executive stakeholders, illustrating the connection between social/community impact and company / business goals
• Use social data to influence brand strategy, content strategy, product innovation, and cultural positioning
• Build, grow, mentor and lead a world-class team
• Set clear goals and priorities
• Track progress towards key milestones
• Coach and mentor direct reports and skip-level staff to ensure everyone on the team has a crisp and clear career development plan and growth opportunities within the organization
• Be an active, vocal leader within the Marketing Leadership Team as part of the CMO’s direct reporting staff

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development