Social Media Director

Summary

Join 20four7VA as a part-time Social Media Director VA based in the Philippines and lead our LinkedIn strategy (80%) and oversee our Facebook/other social presence (20%). This leadership-level role focuses on engaging aviation professionals with innovative and compliant outreach. You will be responsible for shaping social media campaigns from start to finish. The position requires a strong understanding of LinkedIn marketing, lead generation, and content creation. You will work with a U.S.-based client, so familiarity with U.S. business culture is essential. This role offers competitive rates, weekly payments, annual rate increases, paid time off, paid holidays, free training, and a supportive community.

Requirements

• LinkedIn Marketing: Proven experience with LinkedIn campaigns, lead generation, and content creation. Skilled in Sales Navigator or similar B2B tools, and familiar with LinkedIn’s rules (credential-free delegation)
• U.S. Client Experience: Comfortable with U.S. business culture and communication style

Responsibilities

• LinkedIn Prospecting & Outreach: Identify and connect daily with key aviation decision-makers using LinkedIn Sales Navigator. Use company-managed accounts only; never share personal login credentials
• Follow LinkedIn’s policies for organic, authentic engagement
• Content Strategy & Copywriting: Plan LinkedIn content and maintain a posting calendar. Craft professional, on-brand posts for pilots, trainers, and executives. Ensure every post reflects Custom GPT’s voice and values and meets industry/platform compliance requirements (accurate, clear, and on-message)
• Analytics & Reporting: Analyze LinkedIn performance monthly, tracking metrics like followers, engagement, click-throughs, and leads. Use LinkedIn’s native analytics and approved third-party tools to produce KPI reports with insights and strategic recommendations
• Platform Oversight: Manage our Facebook (and other) social pages. Repurpose LinkedIn content as appropriate, maintain consistent messaging, and respond to comments or messages professionally. Ensure all content is compliant with aviation and data privacy standards

Benefits

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you