Senior Director of CRM & Promotions

Summary

Join PrizePicks, the fastest-growing sports company in North America, as the Senior Director of CRM & Promotions. You will lead efforts to optimize the user journey, increase player engagement, and drive retention and loyalty. This high-impact role involves overseeing the development and execution of personalized communication strategies. You will leverage data and A/B testing to drive key performance indicators (KPIs). Leading a team of lifecycle marketers and CRM specialists, you will ensure all campaigns meet regulatory and compliance standards. This on-site position in Atlanta requires 7+ years of CRM experience, including 2+ years in a leadership role. PrizePicks offers a competitive compensation package and benefits.

Requirements

• 7+ years of experience in CRM, retention, or lifecycle marketing, with at least 2 years in a leadership role
• Deep understanding of customer segmentation, lifecycle stages, and CRM best practices
• Proven experience managing CRM platforms and marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud, etc.)
• Strong analytical skills with the ability to interpret data and turn insights into action
• Excellent communication and cross-functional leadership skills

Responsibilities

• Own the end-to-end CRM and lifecycle strategy across email, SMS, in-app messaging, push notifications, and emerging channels
• Own the strategic process to plan, execute, assess the results of the promotional calendar planning cycle, including stakeholder management and cross-functional team communication points
• Develop and optimize automated lifecycle campaigns that target key moments in the user journey—activation, engagement, retention, reactivation, and winback
• Partner with Product, Data, Creative, Compliance, and Customer Support teams to design personalized messaging and seamless customer experiences
• Leverage segmentation, behavioral data, and A/B testing to deliver timely and relevant communications that drive KPIs including engagement, conversion, ARPU, and churn reduction
• Establish reporting frameworks to monitor campaign performance and continuously identify opportunities for optimization
• Lead a team of lifecycle marketers and CRM specialists, providing strategic direction and fostering a culture of innovation and performance
• Ensure all CRM campaigns meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment

Preferred Qualifications

• Experience in a mobile-first, fast-paced consumer technology or gaming environment
• Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting
• Industry experience

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development