Senior Director of Ecommerce

Summary

Join Sur La Table as their Senior Director of eCommerce and lead the online business strategy. You will be responsible for planning and executing a comprehensive digital strategy to drive growth, manage budgets, and collaborate with cross-functional teams. This role requires strong data analysis skills, a deep understanding of eCommerce operations, and the ability to foster a culture of continuous learning and improvement within your team. You will work closely with marketing, product, and technology teams to optimize the online shopping experience and drive customer loyalty. The position reports to the Chief Marketing Officer and offers a competitive salary and benefits package.

Requirements

• Bachelor’s degree required
• 7-10+ years of demonstrated experience in eCommerce
• Results driven and have a passionate vision about everything eCommerce
• Track record of working and leading initiatives through collaborative, cross-functional organizational environment
• Ability to create detailed mapping of online shopper journeys and site engagement to create and keep customers
• Strong communication skills and business acumen
• Skilled in data analytics tools and data analysis to make strong informed decisions while monitoring overall performance
• Comprehensive understanding of eCommerce operations and KPIs
• Proven ability to find compelling new eCom opportunities supported by data modeling

Responsibilities

• Plan, prioritize and drive all activities resulting in eCommerce net revenue growth
• Further identify, develop and execute eCommerce initiatives to achieve near and long-term growth
• Manage allocated budgets and provide both strategic and detailed inputs on financial planning for eCommerce forecasts and actuals as well as gauging performance of ongoing and new initiatives
• Utilize data analytics tools to monitor site performance, track key merchandising and traffic metrics, and make data-driven decisions to improve the online shopping experience continually
• Lead a cross-functional eCommerce team handling site management, merchandising, production, digital operations and customer service by fostering strong teamwork, heavy collaboration and a RACI framework
• Identify optimization needs by evaluating overall site funnel conversion, traffic sources and closely monitoring overall site performance KPIs
• Ability to map and understand all customer journeys and touchpoints in depth, identifying gaps and driving improvements. This includes using voice-of-customer data collection and key insights
• Work closely with marketing and product teams to present product assortment stories and our unique selling proposition online in a compelling way that delivers a distinctive, meaningful brand experience while optimizing quality traffic
• Keep up with industry trends and emerging technologies and vendors to identify opportunities to implement new tools or platforms to enhance the digital merchandising process, site navigation, UX/UI improvements and CRO
• Work closely with creative and GTM teams to guide the creation and management of compelling and relevant content, including product descriptions, images, videos, and other assets that enhance the customer's online shopping experience
• Collaborate with technology and development team to help define and roadmap a/b tests, new site capabilities, enhancements and overall improvement opportunities
• Manage and drive vendor relationships to continuously strive for improvements and drive incremental results, from site merchandising to site search to SEO to voice of customer tooling. Identify and source new vendors
• Through close monitoring and analysis; continuously evaluate and improve organizational processes driving efficiencies and scale
• Develop, train and mentor team by fostering a culture of continuous learning and improvement

Preferred Qualifications

Master’s degree

Benefits

• PTO
• Medical/Dental/Vision and a variety of supplemental policies available
• Company 401K match
• Company Health Spending Account (HSA) match
• Company provides group life insurance at no cost
• COBRA reimbursement for salaried employees until health insurance eligible
• Paid Holidays
• Birthday off with pay!
• Pet Insurance
• Generous employee discounts