Senior Director of Marketing Science

Summary

Join Vonage and lead a new marketing science function, developing enterprise-wide measurement frameworks focused on short- and long-term revenue impacts. You will drive predictive models and actionable insights to maximize marketing ROI, overseeing incrementality testing, attribution modeling, and marketing mix modeling. This role involves identifying lead flow challenges and opportunities, providing critical analyses to shape sales and marketing strategies, and mentoring a high-performance team. The position offers a hybrid work arrangement based out of the Holmdel office or a fully remote option within the United States. Sponsorship is not available; legal authorization to work in the USA is required.

Requirements

• 8-12 years of proven marketing analytics leadership, ideally in marketing science
• Advanced grasp of statistical methods, predictive modeling, and scenario planning
• Deep understanding of B2B software funnel metrics and dynamics
• Strong proficiency in working with data warehouses with high degree of comfort writing SQL and building analytics

Responsibilities

• Build and lead a new marketing science function, responsible for data to fuel marketing performance and business growth
• Develop marketing wide measurement frameworks for marketing performance measurement, heavily focused on short- and long-term revenue impacts
• Drive predictive models and reactive insights to enable timely and data informed actions that maximize marketing ROI
• Lead incrementality testing, attribution modeling, and marketing mix modeling, to inform spend allocation and performance optimization
• Surface lead flow issues and opportunities, across geographies, verticals, and segments
• Provide analyses on broader sales and marketing metrics to inform marketing strategy
• Build and lead a high-performance team of marketing scientists

Preferred Qualifications

• Excellent analytical, problem-solving, and critical-thinking skills
• Strong communication skills with the ability to present complex information to non-technical stakeholders
• Ability to work collaboratively in a fast-paced, dynamic environment

Benefits

• This position offers a hybrid work arrangement based out of our Holmdel office, with the flexibility to work remotely
• We are also open to considering fully remote candidates located within the United States