Senior Director, Marketing Strategy

Summary

Join Stash, a fintech company passionate about democratizing wealth creation, as a Senior Director of Marketing Strategy. Reporting to the CMO, you will lead the development and execution of the overarching marketing strategy, serving as a key thought partner to growth channel leaders. Responsibilities include building a data-driven marketing strategy, overseeing annual and quarterly marketing plans, optimizing the customer journey, exploring AI-driven marketing technologies, and fostering cross-functional collaboration. You will measure and report on marketing performance, providing strategic insights to leadership. This role requires extensive marketing leadership experience, a proven track record of success, deep understanding of digital marketing channels, strong analytical skills, and exceptional leadership and communication skills. A background in management consulting or a high-growth startup is preferred.

Requirements

• 8-10 years of progressive marketing leadership experience, with a strong focus on strategy development and execution, preferably within the fintech or financial services industry
• Proven track record of developing and implementing successful marketing strategies that have driven significant growth and achieved business objectives, ideally with experience influencing channel-specific strategies
• Deep understanding of digital marketing channels, including SEO/SEM, paid social, and CRM with the ability to provide strategic guidance for their optimization
• Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations for both overall strategy and channel-level execution
• Exceptional leadership, communication, and interpersonal skills with the ability to influence and collaborate effectively across all levels of the organization, including providing strategic counsel to channel owners
• Demonstrated interest and understanding of AI-driven marketing technologies and platforms

Responsibilities

• Develop Marketing Strategy : Work closely with CMO to build a comprehensive, data-driven marketing strategy aligned with Stash's business goals, encompassing brand building, customer acquisition, retention, and engagement
• Strategic Thought Partnership : Serve as a key thought partner and internal consultant to leaders across various growth channels (e.g., paid acquisition, organic growth, referral), collaborating on the development and optimization of their channel-specific strategies
• Lead Strategic Planning : Oversee the development of annual and quarterly marketing plans, setting clear objectives, key performance indicators (KPIs), and budgets across all marketing channels
• Optimize the Marketing Funnel : Design and optimize the end-to-end customer journey, identifying key opportunities for improvement in conversion rates and customer lifetime value across all acquisition and engagement efforts
• Explore AI-Driven Marketing Innovation : Proactively research, evaluate, and recommend new AI-powered marketing technologies and platforms to enhance campaign performance, personalize customer experiences, and drive efficiency
• Foster Cross-Functional Collaboration : Work closely with Product, Engineering, Design, Finance and Data Science teams to ensure alignment and integrated marketing efforts, providing strategic guidance to channel-specific marketing initiatives
• Measure and Report on Performance : Establish robust tracking and reporting mechanisms to monitor the performance of marketing initiatives and provide strategic insights to channel leaders and senior leadership

Preferred Qualifications

• A background in management consulting or internal consulting roles within a marketing organization
• Passion for the fintech industry and a genuine interest in Stash's mission
• Experience in a high-growth startup environment

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Remote-first work policy – Live and work where you feel the most productive, whether that is in your home, in an office
• Flexible PTO
• Annual learning and development reimbursement benefit
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health