Senior Director, Product Marketing

Summary

Join Omada Health as a Senior Director of Product Marketing and lead a team to develop and execute marketing strategies for our innovative health programs. You will be responsible for market research, product positioning, go-to-market planning, and sales enablement. This role requires extensive experience in B2B healthcare marketing, with a proven track record of success in launching and growing products. You will collaborate closely with cross-functional teams, including product development, clinical, and sales, to ensure alignment and achieve business objectives. The ideal candidate is a strategic thinker, skilled storyteller, and experienced cross-functional operator who can drive consensus and lead a team to success. Omada Health offers a competitive salary, generous benefits, and a remote-first work culture.

Requirements

• 15+ years experience in related marketing discipline, with a focus on B2B audiences
• 5+ years of industry experience in Healthcare & Life Sciences - pharma, health plan, PBM, or B2B2C virtual care/digital health
• 3+ years of experience in a role that frequently engages directly with customers through selling, product demos or account management
• Experience with buyer research and insights, messaging/positioning, GTM plans, executing product launches, sales enablement, content marketing
• Successful track record of developing competitive, insight driven product stories
• Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment
• Proven ability to translate complex product features and clinical outcomes into simple and compelling content including presentations, product guides, web content, and white papers
• Attention to detail and commitment to excellence, along with the ability to grasp and translate features into buyer benefits
• Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment
• Experience developing multi-channel marketing campaigns
• Experience in high growth environments, working at scale
• Experience building brand level marketing plans and customer segment strategies
• Leadership experience leading groups through strategic and planning exercises
• Strong experience in creating KPIs and measurement plans to monitor marketing execution
• Leading segment QBRs to adjust the plan based on data and learning from the commercial team
• Bachelor degree in related field required

Responsibilities

• Lead a team of PMMs to cover our individual products (Prevention & Weight Health, Diabetes, Hypertension GLP-1s, and MSK), Omada Insights Labs, our product roadmap development, and sales enablement for payer, benefit consultants and employer audiences
• This role will be instrumental in driving strategy and design of Omada’s next generation products
• GTM Strategy Development
• Lead brand & product strategy & GTM planning
• Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence
• Create close partnerships with commercial, product, and clinical to help Omada embrace our brand positioning and keep our buyers and members at the forefront of decision making
• Help shape program and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs
• Clearly define and articulate our competitive position for our cardiometabolic program
• Stay on top of new indications, emerging research and competitive trends; translate them into POVs and share with the commercial, product, and clinical teams; partner with the Thought Leadership team to create content
• Lead packaging and pricing for our programs to ensure alignment with the market
• Program Evolution & Launches
• Lead program positioning & messaging (integrated across all Omada products)
• Lead integrated marketing campaigns across B2B customers
• Lead commercial launches of new products and major features
• Partner with Clinical Team on evidence generation needs & development of reports / thought leadership pieces
• Create core messaging to enable development of a variety of content types, including web landing pages, videos, presentations, ad copy, and in-person & virtual events, to drive business growth and marketing success
• Partner with Thought Leadership team on thought leadership planning & messaging
• Accountable for key commercial assets including value story, demos, business cases, reporting, etc
• Sales Enablement
• Subject Matter Expert for Omada program demos in partnership with sales & CX / SAM team
• Support large opportunities with sales pitches & sales deck support
• Support the Customer Experience team on requests / needs from clients on reporting
• Partner with Customer Effectiveness team on training sessions and materials

Preferred Qualifications

Preferred experience in payer marketing, medicare advantage and/or health systems

Benefits

• Competitive salary with generous annual cash bonus
• Equity Grants
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions