Senior Director, Product Marketing, Core Platform, App Developer & Security

Summary

Join ServiceNow's product marketing team as a seasoned professional to lead the Core Platform, Application Development & Security product marketing efforts. Develop compelling narratives and value propositions, drive product launches and release marketing, collaborate with demand generation teams, and create high-quality marketing materials. Manage the Core Platform & App Dev portfolio at key marketing events and cultivate relationships with analysts and the press. Mentor a team of product marketing professionals and serve as a key evangelist for ServiceNow's platform. This role requires extensive experience in product marketing, enterprise software, and ideally, AI integration. ServiceNow offers a competitive salary, equity, benefits, and a flexible work environment.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
• 12+ years experience in product marketing/management/sales engineering
• 7+ years of experience in enterprise software platforms, knowledge of AI a plus
• Experience managing, growing and mentoring teams through compassionate leadership
• Expert and strategic storyteller who can craft simple and memorable narratives
• Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations
• Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results
• Very strong written and oral communication skills
• Up to 10% travel to support sales efforts and industry events

Responsibilities

• Product Positioning and Messaging - Develop a compelling narrative and value proposition for ServiceNow’s Core Platform, Application Development and Security products and solutions. Monitor messaging performance and identify opportunities for improvement. Be the core platform expert and speaker at our keynotes, partner events and top customer meetings
• Product Launches & Release Marketing - Align with the Platform Product Management team to drive product positioning for existing products and new launches. Partner with our Community team to drive excitement and awareness of our major quarterly releases
• Demand Generation - Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand. Be proactive in recognizing where the business may need marketing support and the effective levers to pull
• Marketing Programs - Partner with marketing teams to build high quality collateral (website, customer stories, demos, print, videos, etc.) that reflect the product positioning and showcases the vision and value proposition of our platform
• Events - Manage our Core Platform & App Dev portfolio at key marketing events with content, speaker and messaging support
• Press and Analysts Relations- Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market, including Gartner and Forrester engagements
• Communicate effectively and often to ensure all stakeholders are aligned
• Mentor and grow a team of top product marketing talent
• Be the go-to evangelist to speak to the power of ServiceNow’s Core Platform, Application Development and Security differentiation at our events and to the press

Benefits

• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs