Senior Email Marketing Analyst

Summary

Join Sojern as an Email Marketing Analyst and drive campaign efficiency and data integrity, focusing on email strategy optimization and performance. You will collaborate with various teams to enhance email performance, troubleshoot discrepancies, and deliver actionable insights. Responsibilities include campaign execution, data analysis, dashboard development, and strategy optimization. The ideal candidate possesses strong technical skills, analytical expertise, and experience in email marketing and digital advertising. Sojern offers a comprehensive benefits package including competitive compensation, flexible work options, paid time off, parental leave, and various wellness and professional development opportunities.

Requirements

• Proficiency in email platforms (ie Salesforce Marketing Cloud, Marketo, Braze, Iterable, HubSpot, Mailchimp, or Adobe Campaign …), SQL for querying booking data, and Tableau for dashboarding
• Passion for exploring emerging trends in email marketing, including AI-driven personalization, predictive analytics, and new deliverability strategies
• Ability to interpret attribution models, calculate deduplication rates, and analyze cancellation/no-show trends. Strong ability to crush data—leveraging cohort analysis, segmentation techniques, and multi-touch attribution to maximize revenue impact
• Understanding of digital advertising as well as travel customer journeys (e.g., post-booking follow-ups, loyalty programs)
• Experience working with engineering teams to integrate 1st-party data (e.g., CRM lists) into email workflows
• 2-4 years of hands-on experience in data or business analytics role or email marketing, with at least 1 year of experience in digital advertising including hands-on experience managing email marketing campaigns

Responsibilities

• Act as one of the go-to experts for email marketing across teams—work with Product team to develop the email channel for commission-based hotel campaigns, designed to optimize A/B test frameworks, and CSM/leadership to translate performance insights into business strategies
• Implement multi-ID matching strategies to resolve overlaps; analyze attribution windows (click vs. view) to quantify email’s incremental impact on bookings
• Track metrics like open rates, conversion rates, cancellations, and channel cannibalization; split performance between independent vs. chain properties
• Build Tableau/BI dashboards to visualize deduplication rates, booking timelines, and campaign incrementality for internal and client-facing reporting
• Ensure accuracy across systems ; flag discrepancies with internal data team
• Recommend improvements for email cadence, segmentation, and triggers (e.g., cart abandonment flows) based on A/B test results
• Investigate underperforming campaigns; identify issues in list hygiene, email design, or compliance (e.g., GDPR)

Preferred Qualifications

• BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field; MBA or graduate degree a plus
• Familiarity with privacy regulations (CCPA, GDPR) and data compliance in email targeting
• Experience with A/B test approach preferred
• Excellent oral and written communication skills
• Ability to work in a fast paced environment, balance multiple priorities, and work with remote offices

Benefits

• Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community
• Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration
• Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As
• PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources
• Learning & development stipend, mentorship program, career development programs, leadership training
• Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)