Senior Marketing Analyst

Summary

Join Viator, a Tripadvisor company, as a Senior Marketing Analyst - Partnerships and play an integral role in a fast-growing team. You will be responsible for supporting the Global Network Affiliates team by providing data-driven insights and analysis. Your work will involve channel and partner analysis, campaign analysis, and developing testing frameworks. You will also collaborate with internal stakeholders, identify opportunities, and create reports. This role requires strong analytical skills, proficiency in SQL, R/Python, and Tableau, and experience in marketing analytics. Viator offers a competitive compensation package, flexible work arrangements, and various employee benefits.

Requirements

• 5-8 years of experience in marketing analytics (ideal backgrounds include: a similar analyst role at a paid media agency, e-commerce or travel industry with experience working on Brand and Content Analytics, a data-based consulting role, or other data strategy type positions)
• Bachelor's Degree in an analytical field (maths, economics, engineering, statistics, etc), Master’s Degree a plus
• Be a self-motivated problem solver who thinks both strategically and analytically, with the ability to work independently in a fast-paced environment
• Possess stakeholder management, strong organization, communication and interpersonal skills
• Have expertise in marketing effectiveness measurement (e.g. attribution measurement, marketing mix modelling, revenue lift measurement)
• Knowledge of key industry tools, SQL, Tableau, Excel
• Advanced SQL. You are comfortable with advanced SQL: CASE, UNION, subqueries, and windows functions. You must be able to read others' code and provide feedback to improve the query quality (know best practices)
• Proficiency in R/Python required. Must be able to read and understand others' code. Must be able to identify projects that can be performed using a statistical programming language and how to execute the project at a high level
• Advanced proficiency in Tableau/visualization tool required. Must be able to design and build robust, error-free visualizations quickly. Able to lead the discussion around how a given analysis should be visualized
• Be confident with learning new tools, technologies, and methodologies

Responsibilities

• Support the Global Network Affiliates team with a focus on Network Affiliates: Channel and partner analysis – identify opportunities for the channel, build trigger reports, channel & partner campaign/placements analysis, offer construct analysis, competitor reporting, MTA across the partner types + integrated solutions. Work with the Awin BI team on integrated tableau reports and the Viator data warehouse team to make improvements to our data APIs
• Design and implement testing or modelling frameworks to measure the incremental value of affiliate marketing partnerships
• Analyze Content partner: True value of content partners (MTA), brand uplift Vs revenue, partner analysis and campaign analysis
• Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making
• Proactively seek out opportunities hidden in our or industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams
• Identify key success indicators and determine best practices for measurement and reporting. Own and automate the reporting tools
• Assist with ad hoc queries and provide analytical support to our fast-growing business as it evolves
• Be the go-to person for network affiliates' insights, and be closer to the data than anyone else in the company
• Provide a vital link in the strategy-execution-analysis chain to ensure we move quickly and stay ahead
• Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives
• Understand strategic roadmaps and actively influence these, driving actionable change
• Create concepts, and justify business cases analyses to improve customer engagement and value metrics
• Lead on the measurement of testing analysis to provide insights of true business impact, using deep dive to understand the results
• Work with 3rd party providers and agencies to access and implement any necessary tools and tracking methods when not available in-house
• Develop and implement predictive models to optimise marketing campaigns and understand growth opportunities

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
• Donation matching. Give back? Give more! We match qualifying charitable donations annually
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges
• Health benefits. We offer great coverage and competitive premiums