Senior Product Marketing Analyst

Summary

Join Airtm, a company building financial infrastructure for low-value cross-border payments, as a Senior Product Marketing Analyst. You will be a key player in shaping marketing strategies for both B2C and B2B products. Responsibilities include market research, strategy development, data analysis, content creation, and cross-functional collaboration. This is a fully remote, dynamic position requiring autonomy and multitasking skills. The role demands strong analytical and presentation skills, along with experience in marketing or strategy. Familiarity with the financial industry and bilingualism (Spanish and English) are preferred.

Requirements

• 3+ years of experience in Marketing or Strategy roles
• Advanced Spreadsheets
• Presentation skills
• Demonstrated analytical, statistical, and/or quantitative skills/relevant experience
• SQL knowledge
• Intellectual curiosity, critical thinking, and the ability to learn quickly

Responsibilities

• Understand product adoption / product usage and give us guidelines to where there can be opportunity or threats and may help us with insight to conduct research
• Analyze customer behavior and preferences to inform product positioning and messaging (interviews, surveys)
• Identify competitor’s partnerships and product strategies and understand opportunities
• Lead product use cases initiatives and work with cross-functional teams to develop and execute comprehensive marketing strategies for both B2C and B2B products
• Define target customer segments and create tailored marketing plans for each
• Drive customer conversion and retention efforts through effective campaigns and messaging (internal - Email marketing, onboarding, etc)
• Turn data into actionable recommendations to improve marketing campaigns and initiatives
• Track and report on key performance indicators (KPIs)
• Develop compelling content, including product messaging, value propositions, and sales collateral, for both consumer and business audiences
• Ensure consistent branding and messaging across all marketing channels

Preferred Qualifications

• Familiarity with the financial industry
• Spanish and English language advanced

Benefits

Fully Remote