Performance Marketing Analyst

Summary

Join Havenly Brands as a Performance Marketing Analyst and contribute to the growth of our leading interior design service. You will partner with the Growth Marketing team to drive customer acquisition and retention through data-driven decisions. Leveraging your marketing analytics expertise, you will develop forecasts, optimize marketing spend, and build robust reporting. This role requires strong analytical skills, experience with marketing attribution platforms, and excellent communication abilities. You will work collaboratively with various teams and stakeholders to achieve business objectives. The position offers a competitive salary, comprehensive benefits, and the opportunity to work in a dynamic and growing company.

Requirements

• Bring passion, curiosity, and care to empower an organization with data to make informed decisions
• Have 3+ years of demonstrated financial acumen and analytical experience delivering results-driven strategic recommendations, business modeling, and creating meaningful analysis to drive key business decisions
• Have experience in Marketing/Advertising analytics; measuring the ROI of marketing spend and advising on investment decisions and allocations
• Have experience in either a growth stage company or a top advertising agency, in a marketing analytics role
• Have experience presenting analysis to stakeholders, clearly communicating findings, and defending methods and assumptions used
• Be able to ruthlessly prioritize based on what will drive the most impact for the company
• Be a lifelong learner, always learning new things and love to teach others
• Thrive in a fast paced environment
• Be currently authorized to work in the United States on a full-time basis
• Have excellent communication and presentation skills, be highly organized, have exceptional attention to detail, strong and proven project management capabilities and stakeholder relationship development, and be able to manage competing priorities
• Be comfortable managing through ambiguity and working with limited data
• Be a solid MS Excel user with experience building financial/marketing models and dashboards; proficiency with BI and data visualization software preferred

Responsibilities

• Partner with the Senior Director, Growth on all aspects of marketing analytics, incrementality testing on performance marketing channels, multi touch attribution and mix media modeling (MMM)
• Leverage these measurement tools and capabilities to help develop recommendations as it relates to optimizing the budget across performance marketing channels
• Develop rigor and processes around marketing measurement and analytics for a multi-brand home furniture, decor and interior design business
• Own building monthly forecasts leveraging pre-built models by analyzing historical data and inputting assumptions on key marketing metrics to ascertain ability to hit pre-set financial targets; share output with Director for input and evaluation
• Co-own the relationship with our 3rd party Marketing measurement vendors and drive testing roadmap; partner with internal Growth stakeholders and vendors to understand data and inform investment decisions
• Partner with Growth stakeholders on ongoing and consistent analytics across all marketing channels (digital, print); ensuring processes are in place for continuous evaluation of tactics by optimization and channel to best optimize for the KPI
• Develop more robust reporting and analytics around CAC, CPO and LTV for each brand and report out on results regularly; continually update break-even points and LTV/CAC ratio targets based on the latest business trends for each brand
• Partner with Analytics team to further develop Customer Metrics dashboards (acquisition, retention, reactivation, LTV, CAC, etc.) to best serve the needs of the Growth team
• Partner with Finance and Strategy on annual and monthly forecast targets and update Growth teams’ monthly financials to prep for regular marketing presentations to leadership
• Build out promotional calendar across all brands and aid in analytics to support discount amount and timing of promotions
• Perform ad hoc analyses as needed for regular leadership presentations and board meeting deliverables
• Develop, and keep current, various marketing analytics documents and dashboards (Google sheets, excel, Looker, etc.)
• Continuously develop and innovate around both standard, ad-hoc reporting and analytics

Preferred Qualifications

• Have a Bachelor’s degree in a data intensive field such as Economics, Mathematics, Business, Finance, or Psychology
• Have an understanding of various marketing measurement methodologies including adtech platform reporting, last touch attribution and Marketing Mix Modeling
• Have experience in marketing or financial services with knowledge of brands, product and customer data
• Have prior experience in a new business or startup
• Have retail experience
• In absence of retail experience, have the ability to successfully apply knowledge from your industry to the home retail space

Benefits

• Competitive compensation
• Generous PTO
• Volunteer days off
• Health benefits (Medical, Dental, Vision, Disability)
• 401K
• Paid Parental leave
• Fertility benefits
• Free design services
• Furniture discounts
• Merchandise credits