Senior Engagement Marketing Manager

Summary

Join Pathstream as a Senior Engagement Marketing Manager and lead learner engagement and retention strategies. You will design, implement, and optimize personalized campaigns across various channels, ensuring learners are supported and motivated. As a cross-functional leader, you will manage a team, collaborate with other departments, and leverage data to develop dynamic content. You will tailor campaigns for corporate clients, analyze performance metrics, and refine messaging to maximize engagement. This role requires creative problem-solving, technical expertise, and analytical thinking to deliver measurable outcomes. Pathstream offers a competitive salary, comprehensive benefits, and a remote-first culture.

Requirements

• 5+ years of experience in lifecycle, growth, or engagement marketing, ideally within a fast-paced or startup environment
• Proficiency with a Marketing Automation platform such as Customer.io, Braze, Iterable, or Hubspot (Customer.io a plus!)
• Expertise in writing liquid code and applying attribute- and event-based data into automated communications
• Comfortable collaborating with Product and Engineering teams to implement robust data tracking and integrate marketing initiatives into product experiences
• Proficient in using or working with team members to optimize tools like Tableau, Amplitude, and SQL to analyze data and identify actionable insights
• Track record of improving engagement metrics through testing and optimization
• Strong copywriting skills and the ability to craft campaigns that resonate with diverse audiences and drive measurable outcomes
• Proven ability to work across teams, balancing creative and technical needs to achieve shared goals
• Passionate about empowering people to maximize their potential and realize their career goals and aspirations, contributing to their success in meaningful ways

Responsibilities

• Design and execute lifecycle marketing strategies to introduce learners to Pathstream’s platform, increase engagement, and drive program completion
• Develop behavioral campaigns using platform data, delivering personalized, data-driven messaging at scale
• Partner with Product and Engineering teams to ensure proper data tracking and integrate lifecycle campaigns with existing and new product features
• Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys
• Align lifecycle strategies with client business objectives and employee needs
• Drive results that create a business impact for Pathstream partners and inspire program growth
• Analyze performance metrics using tools like Tableau, Amplitude, and SQL to uncover insights, refine lifecycle strategies, and help employees make the most out of their Pathstream experience
• Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement
• Create compelling, purposeful content that speaks to learners’ motivations and challenges, and provide feedback to the Product Marketing and Product Teams to adjust messaging as needed
• Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream’s mission and goals
• Develop scalable systems and processes to support learner engagement while maintaining personalization and quality
• Contribute to product experiments and bring actionable insights to broader marketing strategies

Benefits

• Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
• Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
• Competitive salary commensurate with experience and geographic location: Zone 1 (NYC and SF Bay Area): $124,000-$156,000 Zone 2: $112,000-$141,000 Zone 3: $99,000-$125,000
• Comprehensive benefits package
• 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents
• Health, commuter, and parking flexible spending accounts
• Employee Assistance Program (mental health, financial health, legal support, and more)
• Free access to wellbeing apps like Ginger and Headspace
• Flexible paid time off and paid holidays
• Generous paid parental leave
• Short and long-term disability insurance
• Annual professional development budget
• Company-provided laptop
• Remote-first culture
• Life insurance (100% company paid)
• 401(k)