Remote Senior Event Program Manager

Summary

Join Cloudflare as a Senior Event Program Manager to lead and manage our hosted event programs across the Americas region.

Requirements

• Proven experience owning large-scale hosted corporate event programs, in a B2B technology environment
• 8+ years of experience in event program management, with a focus on driving pipeline and sales acceleration through events
• Exceptional organization, communication and project management skills, with the ability to manage multiple events simultaneously and coordinate cross-functional stakeholders
• Experience working with Sales, Product Marketing, and Executive teams
• Proficiency in event management tools (such as Splash, Swoogo, etc), CRM systems (such as Salesforce), and marketing automation platforms (such as Marketo)
• Strong analytical skills with experience building and analyzing event performance reports
• Ability to manage event budgets and demonstrate a strong focus on ROI
• Experience working with external vendors and media teams to drive attendance through targeted campaigns

Responsibilities

• Develop and implement event strategies for hosted events, aligning with business goals and sales objectives
• Partner with Field Marketing Managers on end-to-end event execution, including venue selection, event design, logistics, and onsite management to ensure a seamless experience
• Track, analyze, and report on event performance, including registration metrics, attendance, sales pipeline impact, and ROI
• Partner closely with Field Marketing Managers to provide turnkey event resources, while working collaboratively to design customized event experiences for prospects, customers, and partners
• Drive attendance through targeted promotional strategies in collaboration with internal teams (Sales, BDR, Customer Support) and external vendors
• Create and provide enablement materials and training for sales, customer support, and business development teams to maximize engagement at events
• Develop and maintain templates and toolkits for a consistent, scalable event brand experience
• Work closely with Product Marketing, Product, Sales, and Executive teams to coordinate event content, design, logistics and execution
• Manage event budgets, track expenditures, and report on ROI
• Publish pre- and post-event reports detailing key metrics such as event registration, attendance, and pipeline contribution

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave