Senior Google Ads Specialist

Summary

Join Landed as a Senior Google Ads Specialist and leverage your YouTube advertising expertise to manage high-budget campaigns exceeding $100,000 monthly. You will develop and execute comprehensive strategies, optimize campaigns across various formats (including TrueView, bumper ads, and responsive video ads), and collaborate with creative and analytics teams. Your responsibilities include A/B testing, performance reporting, and budget management. You'll need proven experience in managing high-budget campaigns, proficiency in Google Ads and Analytics, and strong analytical and communication skills. This remote position offers a competitive salary, time off, and the flexibility to work from anywhere with reliable internet access.

Requirements

• Mastery of Google Ads, with a focus on YouTube ad formats and strategies
• Proficiency in audience segmentation, direct response techniques, and video advertising
• Strong knowledge of Google Analytics, YouTube Analytics, and UTM tracking
• Demonstrated success in managing high-budget, multi-account campaigns with measurable results
• Proven ability to scale campaigns profitably while achieving KPI targets
• Experience working with creative teams to produce high-converting ad assets
• Ability to offer actionable creative direction informed by performance data
• Exceptional analytical and problem-solving abilities with a results-oriented mindset
• Strong communication and organizational skills to manage multiple priorities
• Adaptable and innovative in fast-paced, dynamic environments
• Experience: 3+ years managing Google Ads campaigns, with a focus on YouTube and budgets of $100,000+

Responsibilities

• Collaborate with account managers and strategists to understand client goals, target audiences, and key performance indicators (KPIs)
• Develop customized strategies for: Direct response campaigns, Retargeting campaigns, Prospecting campaigns, Video action campaigns, Brand awareness campaigns
• Allocate and optimize budgets across campaigns, targeting, and creative assets to maximize performance
• Set up, monitor, and optimize Google Ads campaigns with a primary focus on YouTube
• Use advanced targeting and bidding strategies to achieve client KPIs
• Conduct A/B testing on creatives, ad formats, and CTAs to refine campaign effectiveness
• Track and analyze key metrics such as CPV, CTR, conversion rates, and ROAS, implementing data-driven improvements
• Scale campaigns effectively, maintaining profitability and aligning with objectives
• Dedicate 10% of budgets to testing new approaches, ad formats, and audience strategies
• Experiment with: Emerging ad formats (e.g., YouTube Shorts and non-skippable ads), Creative messaging angles and hooks, Advanced audience targeting methods
• Evaluate test outcomes and integrate successful strategies into active campaigns
• Partner with video producers and creative teams to develop high-performing ad assets
• Provide comprehensive creative briefs with actionable insights
• Review and analyze video performance, offering feedback to enhance content effectiveness
• Create and present detailed reports on campaign performance, trends, and actionable recommendations
• Conduct post-campaign analyses to measure success and refine strategies
• Share updates with internal teams and clients, highlighting opportunities for optimization
• Oversee and strategically manage monthly ad spends exceeding $100,000 per account
• Ensure alignment of testing budgets with overall campaign goals
• Forecast spending needs based on performance data and industry trends
• Act as the key liaison between account managers, analytics teams, and creative departments
• Provide regular updates on campaign progress, challenges, and optimizations
• Partner with clients to align on strategies, deliverables, and performance insights
• Stay up-to-date with Google Ads and YouTube platform updates, algorithm changes, and emerging tools
• Explore new technologies and ad formats to maintain a competitive edge
• Pursue relevant certifications and training to sharpen skills

Preferred Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field
• Google Ads Video Certification, Google Search Certification, and Google Analytics 4 Certification

Benefits

• Great salary
• Time off
• Work remotely from wherever you want (As long as it has reliable WiFi and a comfortable place for you to work.)