Senior Group Product Manager, Acquisition

Summary

Join Kraken's Acquisition Group as a leader, overseeing three cross-functional teams responsible for driving high-quality sign-ups across multiple products. You will own key metrics related to website traffic and conversion rates, directly product manage one team, and design strategies for website growth and sign-up conversions. This role demands a growth mindset, a passion for experimentation, and deep understanding of client data. You will lead by example, running numerous experiments and iterating to maximize impact. The position requires significant experience in product management, working with growth teams at scale, and a deep understanding of data analysis and marketing strategies.

Requirements

• Minimum 7+ years of product management experience, including time as both an individual contributor Product Manager and a People Manager
• Experience working in growth teams for companies at scale (over 1M clients)
• Experience working with Marketing teams directly
• Experience in data gathering, quantitative analysis, and the ability to translate these into actionable strategies
• Love for AB testing and experimentation
• Proactive mindset, always looking for innovative, yet simple solutions to complex problems
• Strong interpersonal skills with experience in interacting and collaborating with diverse teams and stakeholders
• Strong organizational abilities with the skill to juggle multiple priorities effectively
• Deep understanding of project management principles and best practices
• Passionate about the Crypto space

Responsibilities

• Lead our Acquire group with 3 cross-functional teams responsible for CRO, SEO, our Logged Out Website, and New Channels
• Directly Product Manage one team as we expand into new channels/strategies
• Design and execute a strategy for how to grow traffic to our website, as well as, drive sign up conversions at a higher rate
• Be a champion of experimentation- leading by example, running tons of experiments and iterating to increase our chances of making an even bigger impact
• Live and breathe our client data to understand user behaviors, extract insights, and build better hypotheses
• Stay up-to-date with industry trends and best practices in product acquisition and marketing

Preferred Qualifications

Expertise in new client growth - experience with Websites, SEO, CRO, Adtech a plus

Benefits

#LI-Remote