Senior Growth Marketing Manager

Summary

Join TRM Labs' Marketing team as a Senior Growth Marketing Manager to lead full-funnel demand generation campaigns and drive significant revenue growth. You will own campaign strategy and execution across various customer segments and geographies, collaborating closely with Sales and cross-functional teams. Responsibilities include developing compelling programs, generating qualified pipeline, aligning sales and marketing efforts, creating segment-specific campaigns, executing global campaigns, and analyzing campaign performance. The ideal candidate possesses 6-10 years of B2B SaaS marketing experience, a proven track record of driving revenue, and expertise in marketing to technical or compliance-oriented buyers. The role requires strong project management skills, data-driven decision-making, and the ability to work effectively in a fast-paced environment. TRM Labs offers a remote-first work environment, a collaborative team culture, and various benefits.

Requirements

• 6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
• Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
• Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
• Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
• Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
• Strong project management and executional rigor, with a bias for impact, iteration, and scale
• Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
• Comfortable working in fast-paced, high-growth environments with evolving goals and priorities

Responsibilities

• Full-Funnel Campaign Ownership – Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won
• Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity
• Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co-design plays that fuel pipeline growth and improve win rates
• Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs. Own campaign success across multiple personas and compliance-focused buyer journeys
• Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact
• Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks

Benefits

• Work alongside top experts and learn every day
• Embrace a growth mindset with development opportunities tailored to your role
• Take on high-impact challenges in a fast-paced, collaborative environment
• Thrive in a culture of coaching, where feedback is fast, direct, and built to help you level up. We expect everyone to both give and receive feedback as part of how we get better—together
• To support this intensity, we’re also intentional about rest and recharge. We offer generous benefits, including PTO, Holidays, and Parental Leave for full time employees
• As a remote-first company, TRM Labs is built for global collaboration