Senior Growth Marketing Manager, Social

Summary

Join Thumbtack's data-driven marketing team as a Senior Marketing Manager to lead and scale the company's Paid Social program. You will manage two direct reports and serve as the go-to expert for social growth channels, including Meta, TikTok, Pinterest, and influencer marketing. This role requires driving both national and local campaigns, combining sharp execution with cross-functional leadership. The ideal candidate possesses deep expertise in paid social, experience across the performance marketing ecosystem, and thrives in dynamic environments. You will be a strong operator, creative problem solver, and people-first leader who can elevate both strategy and team impact. This is a remote position.

Requirements

• Bachelor's/Master’s in Marketing, Business, Statistics, Economics, or a related field preferred
• 6 - 8 years of experience managing, scaling, and evolving paid social programs
• Proven success leading high-performing teams and developing talent
• Deep expertise in Meta, TikTok, Pinterest, and emerging social platforms
• Strong analytical chops - experience with Excel/Google Sheets (pivot tables, lookups) and hands-on exposure to incrementality, lift testing, and attribution frameworks
• Demonstrated ability to manage multi-million dollar budgets with efficiency and strategic rigor
• Confident communicator with experience presenting to senior stakeholders and cross-functional partners
• Comfort in a fast-paced, high-stakes growth org - with a bias for action, experimentation, and results

Responsibilities

• Own and scale Thumbtack’s paid social strategy across platforms like Meta, TikTok, and Pinterest - driving incremental customer growth, while balancing positive contribution
• Own the tracking, attribution, and incrementality measurement strategy for paid social, partnering with internal and third-party tools to ensure confidence in results
• Lead, mentor, and develop two direct reports, providing strategic direction and hands-on coaching to uplevel the team’s execution and impact
• Translate customer insights and performance signals into an experimentation roadmap —driving a continuous test-and-learn culture across audiences, creative, and platforms
• Oversee all aspects of campaign management —including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
• Audit and evolve the paid social tech stack, unlocking automation, signal improvements, and campaign efficiency - especially within Meta and TikTok
• Partner closely with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting
• Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative
• Manage external agency and platform relationships - pushing for innovation, unlocking new opportunities, and ensuring Thumbtack remains on the leading edge of social marketing
• Drive executive-level reporting and translate channel performance into business impact

Benefits

• For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $153,000 - $198,000
• For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $137,700 - $178,200
• For candidates living in all other US locations, the expected salary range for this role is currently $130,050 - $168,300
• #LI-Remote