Varsity Tutors, a Nerdy Company is hiring a
Senior Growth Marketing Manager

Summary

Join Nerdy as a Senior Growth Marketing Manager and drive customer acquisition and retention by leveraging data and working cross-functionally to create impactful marketing strategies. As a key player in driving performance marketing initiatives, you'll take ownership from concept through execution, collaborating effectively with teams across design, product, and engineering to ensure success.

Requirements

• Hands-on experience in a variety of growth disciplines including performance marketing, CRM, and conversion rate optimization
• Experience using important tools of the trade, such as Google Analytics, Google Ads, Meta Ads, Webflow, Segment, SendGrid, and Optimove (or equivalents)
• Strong analytical, decision-making, and problem-solving skills
• A mastery of Google Sheets/Excel is required, SQL and Looker (or other visualization tools experience) is a plus
• Exceptional communication skills, with the ability to fluently navigate and align with Product, Engineering, and Design teams, while distilling complex insights into clear, actionable presentations for senior leadership
• High level of organizational skills, with attention to detail and the ability to manage multiple projects simultaneously
• Enjoys working and thrives in a fast-paced and evolving environment
• 4+ years of growth marketing experience with a proven track record of driving growth and performance
• Bachelor’s degree required

Responsibilities

• Channel Management: Develop and execute strategies to use the right marketing channels to drive success in your initiative
• Conversion Optimization: Identify and implement improvements to the funnel to drive growth
• Data-Driven Decision Making: Obtain and leverage data and analytics to identify trends, drive insights, and provide actionable recommendations to leadership
• Cross-Functional Collaboration: Collaborate with departments such as design, product, engineering, and finance to ensure alignment and smooth execution of go-to-market strategies
• Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing channels and initiatives
• Budget Management: Oversee and manage the budget for initiatives, ensuring cost-effectiveness and ROI

Benefits

• Competitive Salary and Equity (Restricted Stock Units) in the company
• Healthcare Plans (Medical, Dental, Vision, Life)
• 401k Company Matching Plan
• Maternity, Paternal, and Adoption Leave
• Remote Position
• Flexible PTO
• Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)