Airbnb is hiring a
Senior Growth Marketing Manager

Summary

Join the Growth Marketing team at Airbnb as a Senior Growth Marketing Manager and play a critical role in managing Airbnb's relationship with our guests. As a key member of the team, you will be responsible for end-to-end execution, from strategy alignment to capturing business requirements, planning, delivery, and evaluation of performance against KPIs.

Requirements

• 8+ years of relevant SEM experience in a consumer-facing, fast-paced ecommerce company. Product management experience is a big plus
• An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats and balance multiple projects
• Solid track record of successfully managing and executing large-scale B2C SEM campaigns and cross-functional projects. Experience with marketplaces is a plus
• Deep understanding of SEM strategy and management, with strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling, privacy)
• Exceptional project management and organization skills, with meticulous attention to detail
• Experience working directly with Product and Engineering teams to drive technical projects
• Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau and SQL
• Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking
• Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
• Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design
• Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
• Passion for search and growth
• Strong sense of ownership and entrepreneurial spirit

Responsibilities

• Responsible for helping to develop and execute on global demand generation strategies to drive conversions and growth
• Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs and working with (regional) operations to deliver solutions to fit unique needs
• Execute flawlessly against local and global strategies driving growth, report on results and recommend next steps on scaling
• Work closely with regional cross-functional partners to action on demand/ supply insights and seasonal moments to capitalize on, as well as integrating policy-led initiatives into campaigns where appropriate
• Partner with brand marketing and merchandising by crafting the search and landing page strategies to support large company-wide initiatives and launches
• Serve as a subject matter expert in SEM to continuously improve execution and optimizations
• Own project management and cross-functional campaign development workflow with dedicated Product, Engineering, Analytics, Data Science, and Creative teams
• Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and content requirements
• Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap

Benefits

This position is US - Remote Eligible