Senior Growth Marketing Manager, Content Affiliates

Summary

Join Airbnb's Growth Marketing team as a Senior Growth Marketing Manager, Content Affiliates, and play a critical role in managing and scaling our established content affiliate program. You will manage and grow relationships with premium partner brands to drive significant growth. This role requires excellent communication, strong analytical skills, and a passion for scalable media strategies. You will maximize the value of digital media investments and bring a builder's mindset to drive impact for the Airbnb brand. The position is US-remote eligible, requiring collaboration with global teams and adherence to a PST-compatible schedule. The role offers a competitive salary and potential for bonus, equity, benefits, and employee travel credits.

Requirements

• 8+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing
• A proven track record of scaling and managing an affiliate marketing program, focused on content partners, for one or more large, global consumer brands
• Excellent cross-functional collaborative mindset that allows for deep collaboration with Comms, Brand and other stakeholders who may also work with key accounts
• Deep knowledge and expertise in account management and relationship building
• Experience working with teams in different regions and a high-level understanding of regional growth opportunities
• Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc.  Should be extremely comfortable with Excel (functions, pivots, etc.); proficiency with writing and executing SQL queries is preferred
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
• Exceptional project management and organization skills, with meticulous attention to detail

Responsibilities

• Identify and evaluate prospective partners based on existing partnership framework worldwide, including leading calls with prospective partners
• Maintain database of inbound and outbound leads across all affiliate partnership categories
• Liaise with regional and local teams to identify high value leads outside of the US
• Maintain the team’s program documentation to share with prospective partners
• Set up new partners within our affiliate management tool (i.e. Impact, Commission Junction)
• Ensure compliance and quality of technical partnership setup
• Oversee onboarding documentation and meeting sequence with new partners
• Lead monthly calls with key accounts in our affiliate portfolio
• Review and document newly published affiliate articles and evaluate for quality; flag articles to team in rare instances where they do not meet our content standards
• Ensure that partners are properly using tracking links, and troubleshoot technical issues related to tracking links
• Maintain the team’s documentation to share with existing partners
• Identify proactive editorial opportunities and communicate them to partners based on business news  (e.g., Comms releases, product launches, Only On Airbnb promotions, etc.) or consumer insights
• Respond to partner questions and client service issues
• Support quality control and offboarding of existing partners in case of inactivity or missing program fit
• Summarize partner and program performance, highlights and improvement opportunities. Share updates with Growth Marketing, Finance and other stakeholders

Benefits

This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits