Senior Manager of Growth Marketing

Summary

Join FOLX Health as the Senior Manager of Growth Marketing and lead the execution of paid media strategies across various channels, including SEM, paid social, podcasts, and CTV. You will be responsible for driving growth campaigns, exploring new channels, and employing creative approaches to reach LGBTQIA+ communities. This role demands an experimental mindset, data-driven decision-making, and deep experience in performance marketing, CRO, and campaign optimization. Healthcare experience is highly preferred. The ideal candidate is passionate about identifying and testing new ways to connect with our audience and possesses strong analytical skills. A competitive salary range of $120,000 - $130,000 is offered.

Requirements

• 5+ years of hands-on experience in growth or performance marketing, with a strong background in paid media
• Expertise in managing and optimizing paid campaigns, with a demonstrated ability to identify, test, and scale underutilized or emerging platforms across search, social, and other channels
• Experience in conversion rate optimization (CRO), including A/B testing and landing page improvements
• Strong analytical skills and familiarity with marketing analytics tools
• Deep understanding of experimentation frameworks and a test-and-learn mindset
• Proven ability to manage agencies and external partners to drive results
• A passion for creative problem-solving and finding new, unconventional ways to grow

Responsibilities

• Own & Optimize Paid Media Strategy: Lead a full-funnel, multi-channel paid growth strategy to drive user acquisition, engagement, and retention
• Explore & Expand Growth Channels: Go beyond traditional SEM and social—identify, test, and scale unconventional, high-impact paid channels that resonate with LGBTQIA+ communities
• Manage Budget Efficiently: Ensure budget efficiency, performance optimization, and strategic scaling of paid media efforts
• Experiment & Iterate: Develop and execute testing frameworks (A/B tests, landing page experiments, audience segmentation) to enhance performance
• Lead CRO & Landing Page Optimization: Partner with product and content teams to optimize conversion paths, improve user experience, and increase engagement
• Analyze & Act on Insights: Leverage performance data to refine strategies in real time, ensuring continuous improvement in CAC, LTV, and ROAS
• Stay Ahead of Trends: Monitor digital marketing innovations, emerging platforms, and cultural trends to bring fresh ideas that drive growth and community engagement

Preferred Qualifications

• Experience in healthcare or health tech
• A commitment to and passion for LGBTQIA+ health and advocacy

Benefits

• Salary range: $120,000 - $130,000
• #LI-Remote