Senior Growth Marketing Manager, Influencer & Affiliate

Summary

Join Splice as a Senior Growth Marketing Manager, Influencer & Affiliate and lead the strategy, execution, and optimization of influencer and affiliate marketing campaigns. You will identify and engage key influencers across various platforms, manage campaigns, and cultivate strong relationships. Responsibilities also include overseeing the affiliate marketing program, expanding the network, and optimizing commission structures. Collaboration with internal teams and external partners is crucial to achieve growth targets. The role requires strong analytical skills, a data-driven mindset, and experience in influencer and affiliate marketing within the music or entertainment industry. Splice offers a remote work environment and a comprehensive benefits package.

Requirements

• 4+ years of experience in influencer marketing, affiliate marketing, or a related field, preferably within the music, tech, or entertainment industry
• Proven track record of running successful influencer and affiliate campaigns that drive performance, engagement, and brand visibility
• Strong understanding of influencer and affiliate marketing strategies, tools, and best practices
• Experience with influencer marketing platforms (ie: Later and Rakuten)
• Excellent written and verbal communication skills, with the ability to effectively collaborate with a wide range of stakeholders
• Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly
• Highly organized with strong project management skills
• Creative thinker with the ability to execute campaigns that resonate with diverse audiences

Responsibilities

• Identify, recruit, and engage with key influencers (musicians, producers, content creators, etc.) across various platforms (Instagram, TikTok, YouTube, Twitch, etc.) to promote Splice’s products and services
• Develop and manage influencer campaigns, including brief creation, contracts, content guidelines, and performance metrics
• Cultivate and maintain strong relationships with influencers, ensuring they are aligned with Splice’s mission and brand identity
• Monitor influencer performance, track engagement, and assess ROI to continuously optimize campaigns
• Oversee the day-to-day management of Splice’s affiliate marketing program, including sourcing, commissioning, and maintenance of existing partners
• Develop strategies to expand the affiliate network, optimize commission structures, and increase affiliate channel mix contributions
• Own our affiliate outcomes, analyze results, and drive our strategic roadmap in scaling the program
• Work closely with Product Marketing, Content, and Brand to create measurable integrated campaigns that drive towards our growth targets
• Design compelling assets in concert with our creative team that support influencer and affiliate campaign success
• Partner with our data and analytics team to dashboard and report on the performance of influencer and affiliate campaigns, providing actionable insights for future strategies
• Stay up-to-date with industry trends, emerging platforms, and best practices
• Analyze marketing activity and trends to identify new opportunities and innovate best-in-category programming

Preferred Qualifications

Passion for music and an understanding of the music production community is a plus

Benefits

• Competitive pay with annual reviews and equity opportunities
• Unlimited PTO to recharge and thrive
• Comprehensive medical, dental, and vision coverage for you and your dependents
• 401(k) plan with immediate vesting and company match
• 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents
• Work remotely or connect at our office hubs and creative spaces worldwide
• Annual learning budget, leadership programs, and team ambassador opportunities
• Inclusive events, team meet-ups, and vibrant Employee Resource Groups