Senior Lifecycle Marketing Specialist

Summary

Join Roofr as a Sr. Lifecycle Marketing Specialist and drive revenue growth by building and optimizing multi-channel marketing campaigns. Collaborate with internal teams to deliver the right message at the right time, focusing on the customer journey from acquisition to expansion. As a technical and creative marketer, you will lead end-to-end lifecycle efforts across various channels, ensuring campaigns are data-driven and aligned with business goals. You will leverage data-driven insights to enhance the customer lifecycle, identify trends, and build behavior-driven campaigns. You will also collaborate with cross-functional teams, own campaign reporting and analytics, and monitor key lifecycle metrics. Roofr offers a competitive compensation package and a supportive work environment.

Requirements

• 3+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment (ideally PLG)
• Demonstrated success designing, launching, and optimizing cross-channel customer journeys
• Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar
• Deep understanding of email, SMS, and in‑app messaging best practices, segmentation, and experimentation frameworks
• Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies
• Excellent communication and collaboration skills to work seamlessly across teams and align on campaign goals

Responsibilities

• Obsess over Roofr’s customer lifecycle, from acquisition through activation, retention, and expansion, using data‑driven insights to inform targeted lifecycle enhancements
• Identify trends, gaps, and behavior‑based triggers in the customer lifecycle; collaborate with marketing and revenue teams to launch funnel-specific campaigns (top, middle, bottom)
• Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, SDR sequences, drip flows, re‑engagement, and experimental landing pages. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time
• Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints
• Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization
• Own campaign reporting and analytics, using tools like HubSpot, Amplitude, GA4, and Pendo, and monitor key lifecycle metrics (activation, engagement, retention, upsell) to uncover where lifecycle marketing can drive impact

Preferred Qualifications

• HubSpot Marketing Certification
• Basic knowledge of HTML for email building and troubleshooting
• Experience with marketing attribution models or post-purchase retention flows
• Strong understanding of the Small and Medium-sized Business (SMB) customer journey, with experience building and optimizing lifecycle programs that support fast-moving, high-volume sales funnels
• Hands-on experience with Google Tag Manager, Google Analytics 4, and cross-platform custom event tracking (i.e. syncing custom web events to HubSpot)

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!