Senior Product Marketing Specialist

Summary

Join Bókun, a TripAdvisor subsidiary, as a Senior Product Marketing Specialist and play a pivotal role in bridging the gap between customers, product, engineering, sales, and marketing teams. Lead the development and execution of Go-to-Market (GTM) strategies for new product features and major launches. Maintain a strong pulse on the competitive landscape and translate market insights into actionable recommendations. Develop strategies to increase product adoption and create compelling sales enablement content. Collaborate effectively with cross-functional teams and manage multiple projects concurrently. This role requires a minimum of 3-5 years of experience in product marketing, preferably in SaaS, B2B, or travel technology. You will be the voice of the customer, driving customer-centric strategies from product inception through to post-launch optimization.

Requirements

• Minimum of 3-5 years of progressive experience in Product Marketing, preferably within a SaaS, B2B, or travel technology environment
• Demonstrable experience in developing and executing successful Go-to-Market strategies for software products
• A passion for understanding customer needs and a commitment to customer-centric product development and marketing
• Experience creating a variety of product marketing assets, including sales enablement materials, product videos, and educational content
• Proven ability to conduct customer research (qualitative and quantitative) and translate insights into compelling product narratives and marketing strategies
• Strong analytical skills with the ability to analyse market trends, competitor activities, and product performance data to inform strategic decisions
• Excellent written and verbal communication skills, with the ability to craft clear, concise, and impactful messaging for diverse audiences (internal and external)
• Highly collaborative, with a track record of working effectively with product, engineering, sales, and marketing teams
• Self-motivated, proactive, and able to manage multiple projects simultaneously in a dynamic environment

Responsibilities

• Lead and support the development and execution of comprehensive GTM strategies for new product features and major launches, ensuring alignment with overall business objectives
• Innovate GTM approaches by researching and analysing alternative product launch methodologies to determine the most effective strategies for our diverse customer base
• Conduct thorough post-launch analysis, research, and gather insights to drive continuous product improvements
• Maintain a constant pulse on the competitive landscape, conducting ongoing reviews for both ICP and non-ICP customers to ensure Bókun remains competitive and identifies new opportunities
• Translate complex market insights and customer feedback into actionable recommendations for product development and marketing efforts
• Develop and implement strategies to increase product adoption of both new and existing features across the customer lifecycle, from pre-customer engagement to tenured users
• Support the GTM for specific initiatives, ensuring clear communication and value proposition
• Collaborate on the creation and revamp of key Product Marketing assets, including product explainer videos, diagrams, product education materials, and channel manager support content
• Develop compelling sales enablement content and tools that empower our sales team to effectively articulate product value and overcome objections
• Contribute to general educational content creation and support broader brand projects
• Serve as a critical bridge between product, engineering, sales, and marketing teams, fostering seamless communication and ensuring a unified approach to product development and market positioning
• Actively participate in cross-functional discussions, bringing a strong customer and market perspective to strategic planning
• Manage and prioritise multiple projects concurrently, adapting to a fast-paced and evolving environment

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• ���Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
• Donation matching. Give back? Give more! We match qualifying charitable donations annually
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges
• Health benefits. We offer great coverage and competitive premiums