Senior Lifecycle Marketing Specialist

Summary

Join Binance, a leading global blockchain ecosystem, as a highly experienced Lifecycle Marketing professional. You will manage and collaborate with teams, overseeing regional lifecycle marketing campaigns. Leverage your strong understanding of product and campaign operations, including A/B testing and funnel analysis, to provide campaign ideas and guidance to regional team members. Collaborate with global teams to execute strategies increasing activation and retention. Utilize a growth hacking mindset to resolve conversion funnel issues and achieve results. Implement data-driven optimization based on insights from internal data and external market conditions. This role requires proven experience in stakeholder management and the development of successful global and regional lifecycle marketing campaigns.

Requirements

• Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
• At least 8 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
• Multichannel marketing expertise, with a focus on product-led growth marketing
• In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
• Knowledge and experiences in using marketing automation platforms/ tools
• Exceptional logical thinking and data-driven decision-making abilities
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders
• Able to work remotely and efficiently with global teams

Responsibilities

• Directly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention
• Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
• Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
• Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
• Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
• Implement data-driven optimization based on insights from internal data and external market conditions

Preferred Qualifications

Additional languages are an advantage

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)