Senior Insight Analyst

Summary

Join NPR, a leading multimedia organization, as an Analyst supporting back-end data flows and infrastructure for assessing newsroom journalism and audience service. You will be responsible for data tracking implementation to understand content output and performance. This role involves collaborating with various teams, implementing tracking, resolving data issues, and creating self-service tools. The position requires expertise in SQL and databases, data tracking implementation, and dashboard creation. Remote work is permitted, and a competitive salary and comprehensive benefits package are offered.

Requirements

• Demonstrated expertise in SQL and databases
• Experience establishing and maintaining data summaries and dashboard data sources from large complex datasets
• Able to anticipate and translate ambiguous needs into concrete analytics infrastructure needs

Responsibilities

• Report to the Audience Insights team with a dotted line to VP Content Business Strategy and Operations
• Work closely with leaders across the content division to gather tracking and data needs to understand NPR’s content mix and overlap across platforms
• Establish and monitor data quality across platforms
• Work directly with product managers and developers to implement tracking needs, plus diagnose and resolve data issues
• Become an expert of and query databases housing NPR’s content performance data and metadata
• Facilitate access to data, preparing data summaries, and informing data pipeline needs
• Create self-service tools such as dashboards and other data access points for content analysts, leadership, and related staff, as needed
• Train relevant leadership and staff on the use of existing and newly created tools
• Write guides, FAQs and other training materials
• Thoroughly learn, use, and understand NPR’s line of analytics applications and services

Preferred Qualifications

• Expertise in GA4/Firebase
• Data tracking implementation experience, Google Tag Manager or similar experience
• Familiarity with HTML and Javascript
• Dashboard creation and maintenance experience, Looker and Looker Studio experience
• Experience in media analytics

Benefits

• Access to health and wellness benefits
• Paid time off
• Financial well-being benefits
• Medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings
• Remote work permitted