Senior Lifecycle Strategist, Audience Engagement

Summary

Join Newsweek as a data-driven lifecycle strategist and leverage your technical expertise and passion for lifecycle marketing and data architecture to enhance loyalty among millions of monthly visitors. Collaborate with content and audience teams to identify, build audience segments, and create targeted campaigns. You will comb through data for insights, focusing on metrics that drive business growth. The ideal candidate possesses a blend of data analysis and email marketing experience, with a keen interest in maximizing newsletter contributions to audience acquisition and conversion. This role requires a strong understanding of email marketing automation, technical skills in HTML/CSS and data analysis tools, and the ability to execute and scale campaigns. Newsweek offers a competitive salary and a dynamic work environment.

Requirements

• 3-5 years of experience in email marketing analysis, CRM marketing, or marketing automation
• Solid experience with customer segmentation models, predictive analytics, and utilizing ESP automation tools
• Familiarity with ESP-specific languages, including SailThru and its Zephyr language, and experience with API integrations
• Ability to mock up concepts and make email customizations using HTML and CSS
• Experience with audience tools such as CRM or CDP to segment cohorts of users
• Proven ability to build and maintain a database of subscribers, build list segments, manage list hygiene, deliverability, and compliance
• Ability to build data pipelines for audience campaigns to nurture and grow deeply segmented and personalized audience journeys
• Experience building reports, managing dashboards, and generating deep insights through audience data
• Proficiency with data visualization tools such as Tableau or Power BI
• Proven ability to create, execute, and scale acquisition and retention campaigns
• Experience A/B testing campaigns with an ESP and optimizing emails for increased click-through rates
• Experience working with AI tools and data feeds for automated campaigns
• Basic design capabilities, including mocking up concepts and making quick customizations with HTML and CSS
• Curiosity and the ability to scale and grow in a fast-moving new environment

Responsibilities

• Develop and execute email marketing campaigns using ESP automation tools
• Build and maintain subscriber databases, manage list hygiene, and ensure deliverability and compliance
• Create and manage workflows, drip campaigns, and lifecycle marketing efforts
• Build data pipelines for audience campaigns to nurture and grow deeply segmented and personalized audience journeys
• Build reports, manage dashboards, and generate insights through audience data
• Utilize data visualization tools such as Tableau or Power BI
• Create, execute, and scale acquisition and retention campaigns
• A/B test campaigns and optimize emails for increased click-through rates
• Work with AI tools and data feeds for automated campaigns
• Mock up concepts and make email customizations using HTML and CSS
• Contribute ideas, hands-on work, and execution to deliver fast, functional campaigns

Preferred Qualifications

• JavaScript and SQL knowledge
• Additional programming languages
• Strong cross-functional teamwork
• Ability to be strategic and work effectively, meet tight deadlines, and adapt to shifting priorities in a fast paced, dynamic work environment

Benefits

$80,000 - $95,000