Senior Product Marketing Manager

Summary

Join Offchain Labs, a leader in decentralized blockchain technology, as a Product Marketing Manager. You will develop go-to-market plans, collaborate with product and ecosystem teams, build marketing campaigns, and contribute to the company's consumer growth strategy. This role requires 5+ years of experience in product marketing within crypto, fintech, or consumer tech, demonstrated success launching consumer products, strong copywriting skills, and cross-functional experience. You'll work in a fast-paced environment, navigating ambiguity and solving problems. Blockchain enthusiasm and familiarity with growth loops are essential. Offchain Labs offers a remote-first work environment, annual company offsites, subsidized conference attendance, and comprehensive benefits.

Requirements

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or consumer tech
• Demonstrated success launching and scaling consumer-facing products or features with quantifiable outcomes
• Strong copywriting and storytelling skills—able to distill complexity into clarity
• Experience working cross-functionally in fast-paced, iterative environments
• Comfort navigating ambiguity and solving open-ended problems with structure and insight
• Familiarity with growth loops, funnels, and lifecycle marketing
• Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies

Responsibilities

• Develop go-to-market plans, messaging, and launch execution for consumer product ecosystem
• Partner with product teams to translate insights into scalable marketing strategies that drive user acquisition, engagement, and retention
• Build messaging frameworks and campaigns that evolve across the product lifecycle, focusing on measurable impact at every stage
• Develop marketing programs that strengthen the products place in crypto culture, engaging both crypto-native and new audiences
• Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts
• Support the development of systems and processes that keep the user perspective at the heart of product and marketing decisions
• Contribute to the establishment of OKRs and performance tracking frameworks to measure the impact of marketing initiatives
• Iterate on strategies based on user feedback, market trends, and campaign results

Preferred Qualifications

Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success

Benefits

• Remote-first global workforce + NY office
• Annual company offsite (last year, Bahamas!)
• Opportunity for subsidized attendance to industry conferences
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Home office set up / ergonomic equipment matching program