Senior Manager, Americas Account Based Marketing

Summary

Join Cloudflare's Americas Marketing Team as the Americas ABM Leader, collaborating with sales, regional marketing, and product marketing teams to develop and execute high-impact account-based marketing programs. Lead a small team, build strategic plans, and surgically target high-value accounts. Monitor and optimize program performance using enterprise analytics. Partner with sales leaders to enable sellers and generate pipeline opportunities. Collaborate with global and regional ABM teams to share best practices. This remote position (San Francisco or Austin) requires 10+ years of B2B marketing experience in a large technology organization, with a minimum of 5 years in ABM management. Cloudflare offers a competitive salary, equity, and a comprehensive benefits package.

Requirements

• 10+ years in B2B marketing role in $1B+ technology organization in cybersecurity or networking
• Minimum 5 years ABM experience as a manager
• Proven experience with 1:1, 1:few, and 1:many ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization
• Experience with both firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals
• Ability to influence web & content strategy consistent with needs of the ABM team
• Hands-on experience with predominant sales/marketing tech and ABM platforms such as Salesforce, Tableau, 6Sense, Demandbase, PathFactory, etc
• Able to effectively work across organizational boundaries and building relationships to accomplish objectives
• Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
• BA/BS in Marketing, Business, Communications, Engineering or other related fields

Responsibilities

• Lead a small team, building team performance and culture in a high-growth environment
• Build and execute quarterly and yearly ABM plans, including budget management and projection of results
• Monitor and optimize program performance using enterprise analytics, including investment rationalization, based on past performance and results
• Partner with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation
• Collaborate with our Global ABM lead and regional ABM teams to share best practices and advance Cloudflare's ABM capabilities, processes, and results

Preferred Qualifications

MBA

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave
• Equity