Senior Field Marketing Manager

Summary

Join Celonis, a global leader in Process Mining technology, as a Field Marketing expert focused on the Public Sector and Financial Services industries. You will build and execute industry demand generation plans, collaborating with sales and partner teams to achieve ambitious pipeline and revenue goals. This pivotal role requires strategic leadership and a proven track record of success in B2B demand generation. You will design and execute marketing campaigns, manage events, and leverage various marketing tactics to drive demand. The position offers a competitive compensation package, including base salary, bonus, equity, and benefits. Celonis provides a supportive and collaborative work environment with opportunities for professional growth and development.

Requirements

• 7+ years experience in B2B Demand Generation or Field Marketing positions
• Degree in marketing, communications, business, or related field
• Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
• Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc
• Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
• Experience in Marketing Automation, Salesforce.com
• Energetic, high performer with a willingness to take initiative and be resourceful
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
• Excellent presentation skills and confidence in communicating with senior-level sales VPs

Responsibilities

• Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
• Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
• Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution
• Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
• Creating new programs for account-based marketing and pipeline acceleration
• Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
• Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline
• Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Public Sector and Financial Services industry marketing
• Work cross-functionally to create campaigns-in-a-box for Public Sector and Financial Services specific use cases that are not covered by the global campaigns team
• Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships
• Enable the Public Sector and Financial Services sales, BDR and partner teams on campaigns, key messages, and marketing programs
• Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
• Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI

Preferred Qualifications

Experience marketing to the Public Sector

Benefits

• Total compensation package will include base salary + bonus/commission + equity + benefits (health, dental, life, 401k, and paid time off)
• The unique opportunity to work with industry-leading process mining technology
• Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
• Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more)
• Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more)
• A global and growing team of Celonauts from diverse backgrounds to learn from and work with
• An open-minded culture with innovative, autonomous teams
• Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
• A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future