Senior Field Marketing Manager

Summary

Join Veeva Systems, a leading life sciences industry cloud company, as a Senior Field Marketing Manager. You will spearhead the planning, execution, and optimization of global marketing initiatives for the Consumer Products industries, driving awareness, pipeline, and revenue. Collaborate with sales, strategy, and marketing teams to develop and implement integrated field programs, including events, campaigns, and localized demand generation. Monitor campaign performance and maintain strong communication across teams. This role requires a strong background in B2B enterprise software marketing and proven success in demand generation. Veeva offers a flexible work environment and a comprehensive benefits package.

Requirements

• 6+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Strong background in marketing, including events, webinars, and lead generation
• Excellent project management skills with the ability to manage projects with cross-functional teams and tight deadlines
• Proven ability to collaborate with sales and align with business goals
• Strong written and verbal communication skills
• Self-directed, adaptive and able to manage multiple projects against expectations
• Team player: values collaboration and focuses on results
• Proven ability to build trusted relationships and work in a team environment, with the ability to influence (marketing, strategy, sales)
• Experience with marketing automation tools
• Bachelor's degree required

Responsibilities

• Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level
• Collaborate with sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
• Develop integrated campaigns in partnership with digital, content, and product marketing teams
• Execute localized marketing strategies tailored to market dynamics and customer segments
• Monitor, measure, and report on campaign performance and pipeline contribution
• Maintain strong communication and alignment with sales, strategy, and global marketing teams

Preferred Qualifications

• Experience with HubSpot
• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program