Wrapbook is hiring a
Senior Manager

Summary

The job is for a Head of Demand Generation at Wrapbook, a smart production payroll and accounting platform. The role involves driving pipeline generation, managing overall demand gen strategy, learning about buying units in film and television production companies, working with the sales team, creating account plans, ideating and executing innovative campaigns, developing metrics to measure performance, and triaging accounts.

Requirements

• 7+ years experience in Demand Gen marketing strategy for SaaS companies
• 3+ years experience people management experience
• Deep knowledge of best practices across multiple channels: email, paid, ABM, video, etc
• Experience with Salesforce campaign management at an account level
• Experience with Marketo or similar marketing automation software
• Experience partnering with lead gen teams on acquisition / awareness programs, with an understanding of content strategy for upmarket audiences
• Proven track record of improving win rates and time to close via DG campaigns

Benefits

• Unlimited Paid Time Off
• Work from anywhere in Canada and USA
• Health and Dental benefits
• Up to $1500 towards IT set up for your home
• Up to 2% matching RRSP / 401K
• Learning and Development opportunities
• Up to $50 USD/ $66.50 CAD towards Internet/Cell phone service