Senior Manager, B2B Marketing Growth

Summary

Join OffSec, a leading cybersecurity training provider, as a data-informed B2B Marketing Growth Senior Manager. You will drive the planning, execution, and optimization of integrated marketing campaigns globally, collaborating with cross-functional teams. Lead multi-channel campaigns across digital, email, web, paid media, and events. Orchestrate global marketing efforts aligned with the go-to-market strategy, delivering measurable business impact. Shape a fast-growing brand in the cybersecurity space, working at the intersection of marketing strategy, execution, and analytics. This is a full-time salaried position with flexible hours performed from a home office.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 4+ years of experience managing global or regional campaigns in a B2B SaaS environment
• Deep understanding of integrated marketing strategies, campaign funnel metrics, and digital best practices
• Proven success managing multi-channel campaigns across email, paid media, webinars, and organic channels
• Strong analytical skills and familiarity with data tools (e.g., Looker, Salesforce, and HubSpot)
• Exceptional project management and collaboration skills in a fast-paced, remote-first organization
• Ability to operate across time zones and work autonomously with minimal oversight

Responsibilities

• Design and execute end-to-end integrated marketing campaigns across global regions to drive awareness, pipeline growth, and revenue
• Collaborate with regional stakeholders to ensure localization, cultural relevance, and channel optimization
• Partner with Product Marketing, Content, and Sales teams to develop campaign messaging, assets, and audience segmentation strategies
• Align campaigns with lifecycle stages, personas, and verticals to ensure cohesive engagement and conversion
• Monitor key performance metrics (impressions, CVR, MQLs, SQLs, pipeline contribution) and optimize in-flight campaigns based on data
• Use A/B testing and attribution tools to continuously improve conversion paths and campaign ROI
• Build and maintain a global campaign calendar and ensure timely delivery of assets and launches
• Manage campaign budgets, timelines, and third-party vendors where needed
• Leverage HubSpot and Salesforce for campaign execution and reporting
• Partner with Revenue Operations to ensure campaign data integrity and integration across platforms

Benefits

• This role is a full-time salaried position
• Work hours for this position are flexible and will be performed from a home office