Senior Manager, Brand & Content

Summary

Join a fast-paced, high-energy start-up that strives to build the future of shipping every day as the Senior Manager of Brand and Content. You will be at the forefront of shaping our brand's voice and presence in the B2B SaaS space, developing compelling narratives, branded materials, and digital assets that drive engagement and build trust with our target audiences.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations)
• 5+ years of relevant experience in B2B marketing , with a proven track record of managing and delivering high-quality content and messaging for various marketing campaigns
• Demonstrated expertise in brand storytelling and the ability to create compelling narratives tailored to specific audience personas
• Experience creating and managing design assets, branded materials, and digital content for use across websites, email marketing, and other digital platforms
• Strong writing skills with versatility to address a range of audiences—from highly technical to general interest—across long-form and short-form content
• Proficiency in social media strategy and management for B2B audiences, including experience in writing, designing graphics, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook
• Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies

Responsibilities

• Develop and execute a compelling brand narrative that resonates with various B2B audience personas, using storytelling to drive engagement and brand loyalty
• Create and manage design assets and branded materials for use across websites, email marketing, social media, and other digital platforms
• Write, design, and post content for social media channels (e.g., LinkedIn, Twitter) aimed at building brand awareness and engaging target audiences
• Collaborate with internal teams (Product, Sales, Customer Success) and external partners to ensure content aligns with broader company goals and strategies
• Plan, organize, and track content creation workflows using project management tools
• Analyze and optimize content performance using analytics tools (e.g., Google Analytics, HubSpot), making data-informed adjustments to enhance engagement and impact
• Stay updated on B2B content marketing trends and continuously innovate brand experiences and messaging approaches to keep the company’s brand relevant and compelling
• Develop SEO-optimized web content to enhance search visibility and drive organic traffic

Benefits

• Enjoy working remotely with the added perk of a home office reimbursement
• Unlimited Paid Time Off (PTO)
• A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&D coverage, and flexible/health savings accounts
• 401K program where Shipwell matches up to 4%
• A yearly learning and development budget
• Subsidized internet, cell phone, fitness, and educational reimbursements
• Virtual team-building events where fun and connection take center stage
• Join a vibrant, inclusive workplace shaped by friendly, talented individuals
• Receive a technology package, including a MacBook Pro
• Employee Recognition Program to celebrate and incentivize hard work and success!