Remote Senior Brand Manager

Summary

Join the Brand, Creative, & Content Team at Samsara as a Sr. BrandGen Manager to ideate and drive impactful campaigns that elevate Samsara's brand, generate engagement, and fuel growth.

Requirements

• 8+ years of experience with focus on global brand campaigns, creative agency, brand manager and strategy
• Ability to easily generate innovative ideas and conceptualize them into campaigns that fuel business growth
• Proven track record of developing and executing successful fully integrated campaigns that reach across multiple channels (billboard, social, digital/print, paid media, etc)
• Strong understanding of brand strategy, audience segmentation, and multi-channel campaign execution of high impact channels
• Ability to analyze performance data and optimize campaigns based on real-time insights to achieve business outcomes
• Excellent communication and project management skills with a demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously
• Ability to thrive in a fast-paced environment and adapt strategies as business needs evolve
• Bachelor’s Degree or equivalent experience required

Responsibilities

• Generate new and fresh ideas for breakthrough omni-channel campaigns that increase brand awareness and encourage audiences to learn more about Samsara
• Oversee the execution of brand to demand campaigns and activations across multiple channels, including billboards, digital ads, social media, trade publications, email marketing, and event-based marketing efforts
• Collaborate with Brand, Content, and Communications to develop compelling through leadership content that elevate the brand and position Samsara as the leader in Connected Operations
• Identify key audience segments in specific industries to ensure tailored messaging and targeting in all campaign activities
• Work closely with Growth, Digital, and Brand teams to align on campaign goals, messaging, content needs, and KPIs to measure success
• Work with Content and Creative teams to develop compelling assets tailored for top-of-funnel audiences
• Partner with the Growth team to track and measure campaign performance, using data insights to optimize campaigns in real-time and ensure continuous improvement of key metrics, including traffic, engagement, and MQLs
• Drive initiatives that encourage faster movement from awareness to consideration to purchase, utilizing data-driven insights to influence decision-making

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more