Remote Senior Manager, Brand Marketing

Summary

Join Vidyard's Marketing team as a Senior Manager, Brand to lead and execute the company’s brand strategy, driving brand consistency and increasing brand awareness for ultimate north star of driving growth for the business.

Requirements

• 8+ years of content and brand marketing experience, in the B2B SaaS industry, with a proven track record of leading successful brand initiatives to drive growth
• 3+ years of experience managing a cross-functional team and external resources (agencies, contractors), with strong leadership and project management skills
• Demonstrated ability to develop and execute strategic marketing plans that drive growth and brand awareness
• Experience leading go-to-market campaigns and content development initiatives and strong understanding of social media best practices
• Experience working with PR, creative, and social agencies to deliver impactful campaigns
• Ability to track and measure brand performance, setting clear expectations for your team and hold them accountable to performance

Responsibilities

• Develop and implement a comprehensive brand strategy to enhance Vidyard’s market positioning and align with business objectives
• Drive brand consistency across all channels by maintaining strong brand guidelines and ensuring uniformity in messaging, visuals, and tone of voice
• Partner with product marketing, demand generation, sales, customer success, and other teams to align brand initiatives with go-to-market strategies and customer needs
• Lead and mentor a team, including a Creative Lead, Content Manager, and various external contractors and agencies (AR/PR, social media)
• Create a collaborative environment that encourages creativity, accountability, and continuous improvement
• Establish team goals, track performance, and provide guidance and support to drive results
• Develop and implement a content strategy that supports brand positioning, thought leadership, demand generation, and customer engagement goals
• Collaborate with the Content Manager to produce high-quality content such as blogs, whitepapers, eBooks, and other assets that align with the buyer's journey
• Partner with our SEO team to create content for quality traffic and conversion rate improvements
• Work with external agencies or freelancers to enhance content production capabilities and expand the reach of content marketing efforts
• Analyze content performance using metrics to continuously improve and adapt the content strategy based on data-driven insights
• Oversee the creation of high-quality creative assets, including website content, digital marketing materials, social media content, videos, and presentations
• Ensure all creative work aligns with brand strategy and supports the company’s growth and marketing objectives
• Collaborate on go-to-market strategies for new product launches and major marketing initiatives to drive pipeline with the demand and product marketing teams
• Work closely with your team and the marketing team to develop compelling campaigns that communicate the brand's value proposition, engage the target audience, and drive pipeline generation
• Collaborate with cross-functional teams to align brand positioning with customer touchpoints across the buyer journey
• Lead the social media strategy, driving engagement and increasing brand visibility across platforms for employees and executives
• Guide social media contractors in content creation, scheduling, and monitoring to ensure alignment with the brand strategy
• Actively monitor social media channels for customer feedback and conversations, responding appropriately to enhance brand reputation and engagement
• Manage relationships with AR/PR agencies to elevate the brand's presence in the market through media placements, influencer partnerships, and industry events
• Develop strategies for analyst relations, awards submissions, and other initiatives that build credibility and recognition in the market

Benefits

• Competitive pay
• Comprehensive, flexible benefits on day one
• Wellness allowance to spend on what's important to you
• Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
• Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
• Allowance to support your ongoing growth and development
• Parental leave top-up
• Paid volunteer hours
• Employee resource groups to empower and drive change at Vidyard and in our communities
• RRSP match
• Stock options
• Flexible holiday program
• Home office stipend