Senior Manager, Content and Experience Marketing

Summary

Join Precision for Medicine's marketing team as a leader in developing and executing marketing content showcasing the company's clinical trial expertise. You will be responsible for researching, writing, and creating various marketing materials, including case studies and industry reports, to attract qualified leads. This hands-on role requires collaboration with internal stakeholders and leveraging industry data to create compelling narratives. The ideal candidate possesses extensive experience in the CRO/Biotech/Pharmaceutical industry, strong marketing skills, and a proven ability to manage projects and teams. This position offers a competitive salary, comprehensive benefits, and the opportunity to contribute to a company with an impressive track record of success.

Requirements

• Bachelor’s degree or equivalent in a business, scientific or healthcare discipline
• 10 years or more in the CRO/Biotech or Pharmaceutical industry, strong knowledge of the Clinical Research Organization (CRO) sector and services
• Minimum of 10-12 years of experience in a strong marketing role
• Digital marketing and SEO proficiency
• Experience in managing and motivating teams
• Possesses a keen understanding of CRO services and the customers who buy those services
• Strategic thinker with a track record of marketing success at a CRO or in the life sciences
• Strong interpersonal and communication skills (verbal and written); must be able to build relationships with multiple stakeholders and SMEs – many whom are virtual
• Experience with B2B content development for the multiple stages in the customer journey—and deploying that content across channels for engagement and sales
• Experience with customer personas/ideal customer profiles to create targeted campaigns for optimal engagement
• Analytical skill to turn marketplace data into tactical marketing recommendations
• Experience in working with business development/sales teams in a sales enablement capacity
• Ability to manage various projects simultaneously with a drive for quality and timeliness
• Sets strategic plans and drives execution

Responsibilities

• Lead researcher, reporter and writer for Precision’s clinical experience
• Focused on generating marketing content that showcases the work completed / expertise in researching and operating clinical trials
• Responsible for generating case studies and experience overviews (indication, cluster or modality)
• Establishes multi-year road maps for case study development in collaboration with key internal stakeholders such as Business Development (BD), Operational Strategy, and Proposals
• Produces experience-based assets in multiple form factors such as blog, PowerPoints and brochures
• Responsible for supporting BD, Operational Strategy, and Proposals requests relating to PFM experience-based assets
• Optimize asset library and identify strategic gaps to address content needs for future assets, prioritizing case studies that support Proposals and Business Development
• Creates clinical landscape articles leveraging the Citeline database to topics linked to PFM experience-based assets
• Creates industry reports and eBooks relating to clinical research/landscape trends informed by Citeline and other industry resources
• Works with team to develop marketing campaigns for promoting content to engage prospects and generate leads

Benefits

• Discretionary annual bonus
• Health insurance
• Retirement savings benefits
• Life insurance
• Disability benefits
• Parental leave
• Paid time off for sick leave and vacation