Senior Manager, Content Marketing

Summary

Join Center, a hyper-growth SaaS company, as a Senior Content Marketing Manager to drive brand awareness and pipeline growth. You will develop and execute content marketing initiatives across the customer journey, from awareness to retention and expansion. This role involves managing the content calendar, optimizing content strategy, and driving measurable engagement. You will collaborate with various teams, including revenue marketing, sales, and product, to create compelling content and ensure brand consistency. The position requires strong creative and analytical skills, SEO expertise, and proficiency in various marketing tools. Center offers a competitive compensation package, including benefits and equity.

Requirements

• Be a highly motivated self-starter who thrives in a fast-paced, high-growth environment
• Possess strong creative and analytical thinking, using data to inform storytelling and content strategies
• Have experience developing content for multiple marketing channels, including web, social, paid, and email
• Have SEO expertise, with a track record of driving organic traffic through strategic content optimization
• Demonstrate a proven ability to develop compelling narratives and translate complex topics into engaging, high-impact content
• Be comfortable with a high level of ambiguity and complexity and a bias for action
• Be a results-oriented, highly energetic, dynamic individual with a hands-on mentality and strong attention to detail
• Possess strong cross-functional collaboration skills, working with marketing, sales, CX, and product teams
• Have proficiency in web content management (WordPress), analytics tools (Google Analytics, Tableau), CRM platforms (Salesforce), enablement platforms (Mindtickle)

Responsibilities

• Lead core asset concepting and execution across multiple formats (e.g., blog posts, whitepapers, data sheets, guides, infographics)
• Develop and execute content campaigns that drive awareness, demand generation, and lead nurturing
• Collaborate with subject matter experts (SMEs) to craft compelling thought leadership content
• Leverage product and customer data to create data-driven storytelling assets that enhance credibility and market positioning
• Develop event materials and collateral to support field and virtual events
• Create and optimize content for paid marketing campaigns across digital channels
• Collaborate with Revenue Marketing to create content for email nurture campaigns, ensuring consistency and alignment with marketing goals
• Manage website content updates, consistency, and new page builds within WordPress
• Oversee blog strategy and execution, ensuring content aligns with industry trends and business goals
• Develop and implement SEO strategy, optimizing website structure, content, and metadata to improve search rankings
• Analyze and report on website traffic and key content performance metrics, using insights to refine the content strategy

Preferred Qualifications

Have prior experience in a startup or high-growth environment

Benefits

• Competitive salary
• Generous paid time off
• Comprehensive health benefits
• 401(k) participation
• Self-Managed PTO plan
• 9 Paid Holidays
• Paid Parental Leave
• Commuter Stipend
• Medical, Dental, Vision, Long Term Disability, Base Life, AD&D, FSA, Commuter and 401(k) health care benefits
• Equity