Senior Manager, Digital Media Ad Operations

Summary

Join ServiceNow's EMEA team as a Senior Digital Media Ad Operations Manager, leading the ad operations team and overseeing digital ad campaigns across various platforms. You will be responsible for campaign optimization, trafficking, and quality assurance, ensuring compliance with industry standards and maximizing ROI. The role requires strong leadership, data analysis skills, and experience with various digital advertising technologies. You will manage the ad operations budget, build relationships with partners, and provide technical support. Success in this role demands a proven track record of driving results and optimizing campaign performance in a fast-paced environment. You will also be responsible for team management, people development, and fostering a collaborative work environment.

Requirements

• 8+ years of ad operations and digital marketing experience. B2B experience is essential and B2C experience is a plus
• Proven history of driving results and optimizing campaign performance in a fast-paced, deadline-driven environment
• Experience with ad operations best practices, ad trafficking, campaign management, and troubleshooting
• Familiarity with industry trends, emerging technologies, and regulatory requirements impacting digital advertising
• In-depth knowledge of digital advertising ecosystem, including ad serving platforms, DSPs, SSPs, DMPs, and programmatic advertising
• Expert in Google Campaign Manager, DV360, social media platforms (LinkedIn, Facebook, etc.), Audio, Video, Direct display, affiliates, app marketing
• Effective communication and interpersonal skills
• Diligence, operational prowess, and team minded
• Familiar with business analytics and producing data-driven insights and reporting
• Excellent communication and people skills, with the ability to effectively collaborate with internal teams, clients, and external partners
• Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics, Adobe Analytics, Tableau)

Responsibilities

• Lead the EMEA Ad Operations team across a multitude of digital programs ranging from brand to demand and including global campaigns
• Business Impact: Align Ad Operations strategy to business objectives and revenue goals, ensuring maximum campaign return
• Campaign Optimization: Oversee the optimization of digital advertising campaigns across multiple channels and platforms to achieve maximum ROI and efficiency
• Campaign Trafficking: Oversee campaign trafficking, tagging, QA and campaign set-up across EMEA markets
• Compliance and Quality Assurance: Ensure compliance with industry standards, privacy regulations, and ad quality guidelines to uphold brand reputation and client satisfaction
• Data Analysis: Utilize data analytics and reporting tools to analyze campaign performance, identify trends, and provide actionable insights to the strategist and other stakeholders
• Budget Management: Manage ad operations budget effectively, allocating resources appropriately to meet campaign objectives and revenue targets
• Partner with the AdTech team to evaluate and implement ad tech solutions and platforms to enhance campaign performance, audience targeting, reach and operational efficiency
• Build and maintain relationships with key advertising partners and vendors to ensure access to innovative technologies and industry best practices
• Provide technical support regarding creative and advertising capabilities. Well versed with dynamic ads using Ads Creative studio/ Double click and other leading marketing solutions
• Share global best practices and innovate with market firsts
• Troubleshoot technical issues related to campaigns and ad technology usage
• Partner with other internal teams and stakeholders to ensure ad execution aligns with our overall digital acquisition strategy
• Oversee budget and billing and ensure spends linearity
• Ability to present compelling data driven stories in the most impactful, concise way to senior stakeholders
• Innovation: Laying out a structured innovations roadmap, orchestrating best in class tests and that are thoroughly evaluated, documented and implemented. Working with global peers to share insights, best practices and scale innovation
• Lead a group of enthusiastic digital ad ops experts
• People development. Mentoring and upskilling talent, ensure career growth trajectories for the team and helping them overcome daily challenges
• Operating with empathy