Senior Digital Marketing Manager

Summary

Join ReThem as a Senior Digital Marketing Manager to lead and execute media buying and SEO strategies. You will manage end-to-end SEO optimization and media buying performance, ensuring everything is measured, automated, and optimized for ROI. This role requires a hybrid approach to strategy and execution, toggling between high-level insights and hands-on optimization. You will need strong B2B experience, a passion for performance analytics, and a proven track record in scaling digital channels. The position offers a flexible remote schedule and the opportunity to contribute to a company transforming billing and commerce with AI. You will work cross-functionally in a fast-paced, high-growth environment.

Requirements

• 5+ years of experience managing full-funnel digital marketing programs with strong SEO and media buying ownership
• Demonstrated success in driving B2B lead generation through paid channels and organic visibility
• Strong grasp of digital measurement, attribution modeling, and CRO tactics
• Ability to translate complex performance data into actionable insights for stakeholders

Responsibilities

• Lead technical and strategic SEO audits, including site health, crawlability, page speed, and schema optimization
• Own on-page SEO across content, metadata, keyword mapping, and internal linking
• Oversee backlink acquisition and outreach strategies to build high-authority domain profiles
• Optimize visibility and performance of ReThem’s digital properties in search engines (Google, Bing, etc.)
• Monitor search rankings and traffic behavior using tools like SEMrush, Google Search Console, and Analytics
• Plan and execute paid media campaigns on platforms like LinkedIn, Google Ads, Taboola, and industry-specific networks (e.g., G2, Capterra, Gartner, Software Advice)
• Track media spend, impressions, CTRs, and conversion rates with clear attribution frameworks
• Partner with sales to optimize paid campaigns for lead quality and lifecycle velocity
• Implement A/B and multivariate testing for ad creatives, targeting, and landing pages
• Develop real-time dashboards in Google Looker (Data Studio) to monitor SEO KPIs, ad spend efficiency, and lead funnel progression
• Set up and maintain conversion tracking via Google Tag Manager, UTM frameworks, and CRM integrations
• Analyze campaign data to recommend scalable improvements and identify growth levers

Preferred Qualifications

• Experience in startup or high-growth environments preferred
• A hybrid approach to strategy + execution, comfortable toggling between CMO-level insights and hands-on optimization
• A data-first mentality with a keen eye on performance metrics, dashboards, and incremental wins
• Passion for storytelling through metrics — connecting media buying and SEO efforts to business results
• Comfort navigating ambiguity and prioritizing impact in a fast-evolving digital ecosystem

Benefits

• Flexible remote schedule with real ownership over your work
• Be part of a company transforming billing and commerce with AI
• Work cross-functionally in a fast-paced, high-growth environment
• Contribute to operational excellence and scalable processes