Senior Marketing Operations Manager

Summary

Join Prompt's RevOps Team as a Senior Marketing Operations Manager and revolutionize healthcare software. Collaborate with Sales Operations to build and maintain the full lead-to-revenue pipeline in HubSpot. Design and implement MQL/SQL definitions and lead scoring models. Build attribution reporting to track campaign effectiveness and ROI. Partner with stakeholders across departments to align on business needs and ensure data consistency. Present reports and dashboards, providing actionable insights to improve performance. Build custom workflows and automations in HubSpot. Manage integrations across marketing and sales tools. Evaluate and implement new martech, including AI tools. Own marketing reporting and optimize Google Analytics. Report on A/B testing and campaign optimizations. Oversee the marketing team's use of Asana. Stay up-to-date with the latest marketing technologies. This role requires strong analytical, documentation, and collaboration skills.

Requirements

• 5+ years of experience in marketing operations, with hands-on ownership of HubSpot marketing and CRM features
• Experience with AI tools for marketing automation or predictive analytics
• Proven experience managing marketing-to-sales handoff workflows , including lead scoring, lifecycle stages, and campaign attribution
• Experience supporting both sales-led and product-led growth models , with a strong focus on building marketing reporting infrastructure that measures funnel performance, attribution, and conversion across both motions
• Demonstrated ability to build and maintain integrations between marketing, CRM, and enablement platforms
• Experience creating documentation and playbooks for internal marketing workflows and tools
• Strong understanding of digital performance metrics , especially across email, paid media, and content channels
• Familiarity with Google Analytics, Google Search Console , and lead attribution modeling
• Experience managing marketing campaign projects in Asana or similar tools
• Excellent analytical, documentation, and cross-functional collaboration skills

Responsibilities

• Collaborate with Sales Operations to build and maintain the full lead-to-revenue pipeline in HubSpot
• Lead the design and implementation of MQL and SQL definitions and develop an intelligent lead scoring model to support prioritization and conversion
• Build and maintain attribution reporting to track campaign & event effectiveness, pipeline influence, and ROI across channels and stages of the buyer journey
• Partner with stakeholders across marketing, sales, product, and finance to align on business needs, prioritize initiatives, and ensure data consistency across systems
• Present reports and dashboards to stakeholders , providing actionable insights and educating teams on how to interpret and apply the data to improve performance and decision making
• Build custom workflows and automations in HubSpot to support lead nurturing, sales alerts, lifecycle updates, and campaign triggers
• Develop and maintain custom dashboards and reports in HubSpot for marketing KPIs, pipeline attribution, and campaign performance
• Manage integrations across marketing and sales tools including HubSpot, Gong, Slack, Walnut, Twilio, and others to ensure seamless data flow
• Partner with dev and creative teams to manage email template builds and ensure email systems in HubSpot are scalable and compliant
• Evaluate and implement new martech, including AI tools , ABM platforms , and website heatmap technology (e.g. Decibel by Medallia)
• Own marketing reporting across the funnel and individual channels, providing actionable insights to stakeholders
• Manage and optimize Google Analytics and apply filters to ensure data cleanliness and segmentation accuracy
• Report on and analyze results of A/B testing , CRO experiments, and campaign optimizations
• Partner with development teams to monitor and maintain Google Search Console and address website crawlability and indexing issues
• Oversee the marketing team’s use of Asana , ensuring campaigns are well-tracked and deadlines are met
• Stay up to date with the latest capabilities in HubSpot, analytics platforms, AI, and digital marketing tools to suggest operational improvements

Preferred Qualifications

• HubSpot Marketing Software Certification (or HubSpot Operations/Reporting certifications)
• Google Analytics Certification (GA4) via Skillshop
• Google Ads Search Certification
• Any AI-related certifications (e.g., from HubSpot AI Academy, Google AI/ML, or similar) are a plus
• Familiarity with ABM platforms such as Demandbase, 6sense, or RollWorks
• Hands-on experience with website behavior tracking tools such as Decibel, Hotjar, or similar
• Basic proficiency in HTML/CSS for reviewing email and landing page builds
• Understanding of paid ad platforms including Meta, LinkedIn, TikTok, and Google Ads
• Exposure to Twilio , Gong , and Slack integrations in a marketing context
• Asana Ambassador Certification (or demonstrated expertise managing large projects in Asana)
• Meta Blueprint Certification (for Facebook/Instagram ads management)
• LinkedIn Marketing Labs Certification (for LinkedIn Campaign Manager)

Benefits

• Competitive salaries
• Remote/hybrid environment
• Potential equity compensation for outstanding performance
• Flexible PTO
• Company-wide sponsored lunches
• Company paid disability and life insurance benefits
• Company paid family and medical leave
• Medical, dental, and vision insurance benefits
• Discounted pet insurance
• FSA/DCA and commuter benefits
• 401k
• Credits for online and in-person fitness classes/gym memberships
• Recovery suite at HQ – includes a cold plunge, sauna, and shower