Senior Manager, MarTech and Ops

Summary

Join Spring Health as a Senior Manager, MarTech and Ops, reporting to the Senior Director of Marketing Operations. You will own and optimize the marketing technology stack, driving efficiency and campaign effectiveness. This fully remote role requires expertise in marketing automation, HubSpot, and integrating marketing tools. Responsibilities include managing HubSpot, building marketing automation workflows, partnering with other teams, owning the technical aspects of the lead journey, and leading a team of two associates. The ideal candidate possesses 6+ years of experience in marketing operations or a related field, with proven expertise in HubSpot and marketing automation. Spring Health offers a competitive total rewards package, including health, dental, vision, 401k matching, paid time off, parental leave, and various wellness programs.

Requirements

• 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation
• Proven ability to build and manage workflows, nurture strategies, and lead routing systems across platforms
• Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy
• Experience with Salesforce, Google Analytics, Webflow and Splash
• Demonstrated ability to manage and develop a team, fostering a supportive and productive work environment
• Strong analytical and problem-solving skills, with the ability to optimize MarTech systems for business impact
• Excellent communication and collaboration skills, with experience partnering across teams like BI, SalesOps, and Product
• Proactive and results-oriented mindset with the ability to drive projects from start to finish

Responsibilities

• Serve as the full owner and admin of HubSpot, overseeing email coding, nurture workflow strategies, lead routing, lead scoring, and platform integrations
• Build and maintain marketing automation workflows and nurture strategies across platforms, ensuring alignment with best practices
• Partner with Marketing Analytics, BI, SalesOps, and Product teams to connect and optimize all marketing tools and systems
• Own the technical side of the lead journey, including lead tracking, data cleanliness, lead uploads, and form embeds
• Collaborate with the Web Lead on Webflow and agency integrations, ensuring seamless form functionality and tracking
• Support Multi-Touch Attribution (MTA) efforts in partnership with the Analytics Lead and BI team, ensuring models run effectively within the MarTech stack
• Ensure proper integration and functioning of tools such as Salesforce, Google Analytics, and Splash
• Manage the tooling and infrastructure needed to support marketing campaigns, from initial lead capture to routing and scoring
• Lead a team of two associates, providing guidance, mentorship, and support for their professional growth

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to Noom , a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub ,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons , which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes