Senior Integrated Marketing Campaigns Manager

Summary

Join Twilio as a Sr. Integrated Marketing Campaigns Manager, Social Impact and drive the execution of global integrated campaigns. This critical role involves operationalizing campaign strategies, managing stakeholders, enabling sales teams, and leveraging martech tools. You will expand Twilio’s footprint with social impact organizations, helping them utilize Twilio’s digital communication tools. Working closely with various teams, you'll ensure timely execution and alignment across the organization. You will also oversee sales tool enablement, campaign-related martech, and post-campaign evaluation. This remote position is based in Ontario, British Columbia, or Alberta, Canada, and may require occasional travel.

Requirements

• 8+ years of experience in global campaign management, integrated marketing, or demand generation within a B2B or SaaS environment
• Strong project management skills , with experience managing multiple workstreams and cross-functional teams
• Proven ability to drive global marketing campaigns and manage multiple workstreams simultaneously
• Hands-on experience with marketing and sales enablement tools (e.g., Salesforce, Marketo, 6sense, Outreach/Salesloft or similar, Airtable)
• Ability to work across time zones and coordinate with international teams
• Excellent communication and stakeholder management skills , ensuring clarity and accountability across teams
• Interest in using your skills to create positive social impact, and preferably have some volunteer or professional experience with the social impact sector

Responsibilities

• Translate campaign strategy into actionable workstreams, collaborating with campaign owners, PMM, content, brand, and sales
• Develop detailed timelines and ensure deliverables are met on time and at the highest quality
• Be the “Owner” as the central point of integration and coordination across multiple global teams, ensuring alignment and accountability
• Work closely with cross-functional teams to ensure campaign elements—such as messaging, content, creative, and GTM plans—are executed at a high quality and on time
• Proactively identify roadblocks and mitigate risks to keep campaigns on track - must be vocal when deliverables are at risk and hold team members accountable for their ownership areas
• Drive clarity on responsibilities and expectations for all campaign contributors
• Oversee campaign-related marketing and sales tech stack , ensuring tools are optimized for execution and insights
• Drive adoption of campaign assets and ensure sales teams are enabled with the right tools, messaging, and follow-up materials
• Coordinate training and enablement sessions for sales teams on new campaigns and plays
• Partner with analytics and marketing ops teams to assess campaign performance, pipeline impact, and areas for improvement
• Synthesize key insights and present findings to stakeholders to inform future campaigns
• Continuously refine processes and best practices for campaign execution and sales enablement

Preferred Qualifications

• Experience leading global campaigns with regional execution and localization strategies
• Familiarity with account-based marketing (ABM) strategies and multi-touch attribution models
• A background in sales enablement , including playbook creation, training, and activation strategies
• Ability to translate campaign performance data into actionable insights , driving continuous optimization
• Exposure to marketing operations and automation best practices , ensuring campaign efficiency at scale
• Understanding of the finance sector, public sector, and nonprofits , and their unique marketing and sales cycles
• Strong storytelling and communication skills , able to distill complex campaign insights into clear, actionable recommendations

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program