Once Upon a Farm is hiring a
Senior Manager of Consumer Insights

Summary

The job is for a Senior Manager of Consumer Insights in a remote work environment at Once Upon A Farm, a company focused on providing organic food for children. The role involves primary and secondary research, consumer persona development, collaboration with the marketing team, strategic decision-making, and reporting to senior executives.

Requirements

• Bachelor’s Degree in Marketing or related field required. Master’s Degree preferred
• 7+ years of relevant experience, with a minimum of 4 years in a manufacturer-side, branded consumer-packaging-goods company. Food or beverage industry experience required
• Required experience leading, designing, executing, and reporting primary market research

Responsibilities

• Work with business partners to uncover underlying business needs and craft high-value learning agendas
• Establish a consumer-centric organization through the design and conduct of consumer research to uncover valuable insights about our target audience
• Design, execute, and analyze primary research (both qualitative and quantitative), and synthesize syndicated sources
• Evolve current consumer personas to guide marketing and product development efforts
• Collaborate closely with the marketing team to align campaigns/communication with consumer preferences and needs
• Provide actionable and data-driven recommendations for improving customer experience and engagement
• Monitor industry, global, and reporting trends and competitive landscape to identify opportunities and threats
• Proactively uncover innovative research methods to enable quicker, consumer-informed decision-making
• Report on critical metrics and KPIs by working with business teams to understand their decision-making and processes
• Provide clear and concise storytelling reporting and key dashboards, effectively analyze outcomes, and translate data into actionable insights and recommendations organization-wide

Benefits

• Full Time, Exempt, Salaried
• The anticipated salary range for this position is $100,000.00 - $135,000.00
• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence