Senior Manager, Sales Engagement

Summary

Join CircleCI as our Senior Manager of Sales Engagement and lead our team in developing and executing innovative digital lead generation strategies. You will leverage data and AI to maximize prospect engagement, collaborate with marketing to create effective campaigns, and build scalable processes to measure success. This role requires proven experience in B2B SaaS sales, expertise in data-driven decision-making, and strong leadership skills. You will build and manage a high-performing team, ensuring seamless lead handoff to the sales team. The ideal candidate possesses a deep understanding of sales engagement processes and a strong background in leveraging digital tools for lead generation. CircleCI offers a competitive salary and the opportunity to contribute to a leading B2B SaaS company.

Requirements

• Proven experience in a sales, sales development or marketing role, specifically in B2B environments, with a focus on SaaS products
• Expertise in data-driven decision-making, with the ability to translate complex datasets into actionable strategies
• A track record of building and managing high-performing teams that effectively use technology in sales processes, preferably with experience in the use of AI tooling
• Exceptional communication and presentation skills, with experience engaging audiences ranging from executives to technical teams
• A strong analytical mindset and problem-solving skills, adept at synthesizing insights to drive continuous improvement
• An understanding of technical audiences, the software development lifecycle, particularly CI/CD practices, and how they relate to customer engagement strategies
• Experience in a sales or marketing role with a focus on B2B SaaS products, preferably with at least 5 years in a related field
• A strong understanding of data-driven decision-making and the ability to interpret analytics to inform strategies
• Proven ability to manage and develop a small team effectively, fostering a culture of innovation and quality engagement
• Excellent written and verbal communication skills, capable of engaging various audiences from executives to technical teams
• A problem-solving mindset with the ability to work collaboratively across functions
• Familiarity with software development lifecycles, particularly CI/CD processes, and their importance in customer engagement strategies

Responsibilities

• Lead with data and AI tools to maximize prospect engagement and development to drive MQLs, SQLs, and overall pipeline growth
• Create a framework that identifies promising accounts and prioritizes outreach efforts based on potential value and fit
• Collaborate with the marketing team to create highly effective campaigns that generate qualified leads, driving them into the buyer's journey
• Build scalable, repeatable processes to measure campaign success, track ROI, to refine our approach and inform future investment decisions
• Develop and implement best practices for digital engagement, ensuring alignment with broader sales strategies
• Partner with sales leadership to ensure seamless handoff of qualified leads, establishing clear guidelines for engagement and follow-up
• Staying ahead of industry trends to introduce innovative practices, digital tools, and technologies that enhance lead generation efforts
• Leading and coaching a team of Sales Engagement professionals focused on employing data and digital tools to maximize prospect engagement
• Collaborating with the marketing team to execute effective campaigns that generate qualified leads and support the buyer's journey
• Analyzing performance metrics and insights to optimize engagement strategies, continuously improving our approach based on data-driven results
• Developing and sharing best practices for digital engagement, ensuring alignment with the overall sales strategy
• Assisting in the identification of high-potential accounts and prioritizing outreach efforts based on fit and opportunity
• Supporting Sales leadership by ensuring a seamless handoff of qualified leads, establishing clear guidelines for engagement and follow-up
• Keeping up with industry trends to recommend innovative practices and tools that enhance lead generation efforts

Preferred Qualifications

Experience in the use of AI tooling

Benefits

$162,000 — $202,500 USD